Supplement consumption is necessary for the enhancement of the nutritional value of our daily consumed food. Supplement consumers prioritize information regarding the ingredients and the nutrients that they possess. This information that is important to consumers is communicated to them via packaging and therefore supplement packaging market has been on the rise recently. They also support strengthening brand position by making the product stand out on retail shelves. Blisters, canisters, bottles, capsules, etc. are some of the means of packaging for supplementary products. The decision of which packaging to choose depends on the volume as well as the type of supplement.
Changing lifestyle patterns and increasing per capita expenditure made dietary supplements an integral part of daily life. A dietary supplement has gained enormous consumer support in recent times due to the increasing importance of preventive healthcare practices. Increasing demand of dietary supplements among the general population led to the rapid evolution of creative packaging techniques to enhance product sales. Manufacturers are mainly focused on creating impulsive buying strategies through packaging led to the robust growth of the market. Further, changing regulatory conditions to increase product stability and integrity led to the robust growth of the market. It is further augmented by expanding the dietary supplement sector due to increasing demand creating opportunistic space for manufacturers.
The North American market is expected to witness a high market share in the global market due to high adoption. It is followed by the European region and it accounts for a significant share in the global market. Asia-Pacific regions are expected to witness a high market growth rate during the forecast period due to increasing consumption patterns of dietary supplements. Asia Pacific region is dominated by local manufacturers and is expected to remain the same throughout the forecast period. Latin America and Rest of the world market are expected to account a small fraction of market share due to less adoption.