Causes for hearing loss can be many ranging from exposure to high volume noise to viral ear infections. However, hearing loss is ignored by many due to denial and embarrassment. Untreated hearing loss can not only affect the quality of life but also result in other health issues like dementia, cardiovascular disorders, diabetes, hypertension, depression and in some cases premature death. Besides, disability payment costs are considerably high and affect employability. The global hearing loss treatment market largely depends on factors like age, cause of hearing loss and severity of ear damage. Modern science has multiple ways to treat hearing loss with medical surgery, hearing aids/implants and drug therapy.
Sudden hearing loss incidences, viral ear infections, ageing population, genetic syndrome, head trauma, exposure to high pitch machinery noises or aircraft sounds at the workplace are some of the widespread causes that induce the need for hearing loss treatment. The technological advancement in surgical procedures and innovations in hearing loss devices effectiveness are equally facilitating the multi-dollar growth in global market. General awareness around hearing loss treatment among public and hearing healthcare professionals is supposed to enhance the growth opportunities. Further, medicinal breakthroughs like drug discovery by NIDCD (National Institute on Deafness and Other Communication Disorders) that is capable of partially restoring sensory cells of inner ear create tremendous opportunities in terms of R and D investments.
North America dominates the global market due to government initiatives to create awareness among the dense population as well as steps to aid ex-air force officials with hearing the loss in regions like Afghanistan. Europe is to follow the trend in order to curb per head healthcare costs as well as disability payment overhead. The Asia Pacific is a highly conducive region for the rapid growth of global market in the coming years.