Overview


According to FutureWise analysis the market for healthcare insurance in 2023 is US$ 2086.48 billion, and is expected to reach US$ 3040.65 billion by 2031 at a CAGR of 4.82%.

A person with health insurance is shielded from financial losses from a medical emergency. It pays for costs associated with receiving medical care, including ambulance fees, doctor consultation costs, hospitalization, medication, and nursery treatments. The compensation is typically based on real hospital charges reported on the original medical bills or disease diagnoses without submitting bills. Health insurance also offers simple access to medical care with a cashless facility at the insurer's network hospitals. In addition to this, health insurance offers tax advantages for a wide range of medical disorders. Today, several health insurance providers provide coverage for domiciliary care or medical supervision given at home for specific conditions.

The main market drivers are the high cost of healthcare, the rising prevalence of chronic diseases, and increased disposable income. In addition, the federal government is heavily involved in determining all elements of the healthcare industry. For instance, the U.S. Affordable Care Act (ACA) focuses on increasing access to health coverage for low-income people. The act intends to raise the standard of healthcare services, lower the cost of care, and increase insurance coverage.

FutureWise Market Research has published a report that provides an insightful analysis of health insurance test market trends that are affecting the overall market growth. This report will provide a detailed analysis of market share, regional insights, and competitor analysis that includes stature of key manufacturers operational in this industry. According to the analysis conducted by FutureWise research analysts, the health insurance test market is estimated to register a considerable growth rate over the forecast period. This report lists the market segments and potential prospects available across this industry, in addition providing crucial information on the total valuation currently held by the industry. Moreover, this report will assist key management individuals in an organisation to enhance their decisions pertaining to business expansion as well as strategic changes for increasing customer base.

  • United Healthcare
  • Aetna
  • Anthem, Inc.
  • Aviva
  • Allianz
  • Centene
  • Cigna
  • CVS Health Corporation
  • Humana
  • Bupa
  • Wellcare
  • Blue Cross Blue Shield Companies
  • HCSC
  • Highmark
  • Kaiser Permanente

Recent developments by key players in Health Insurance Test Market:

In July 2022- One of India's oldest private sector banks, City Union Bank and Bajaj Allianz Life Insurance, joined forces to develop this strategic partnership. Under this partnership, the private life insurer will be able to provide the bank's 727 branches' current and potential customers with a wide variety of life insurance alternatives.

The growing elderly population is one of the key factors driving the health insurance market. Since a large proportion of the elderly population suffers from chronic diseases like heart disease, cancer, type 2 diabetes, or arthritis, there is an increasing need for health insurance policies. As adults embrace sedentary lifestyles, the number of patients with various chronic diseases is also rising. Additionally, COVID-19 has positively impacted the healthcare insurance market as more individuals start to invest in healthcare plans. Many individuals also understand that purchasing health insurance is the only option to maintain financial security during this pandemic. Most certainly, the coronavirus outbreak will boost the rate of health coverage penetration, accelerating the growth of the healthcare insurance market. Moreover, service providers are focusing on providing tailored plans due to increased industry competition and the necessity to appeal to the younger generation to keep their market share. Customized service delivery improves client happiness and boosts customer acquisition and retention. Around the world, the vast majority of life insurance startups are attempting to meet the demand for flexible on-demand insurance. By employing digital technology, artificial intelligence, and advanced analytics, policy providers are gradually transforming the ecosystem into a successful digitally interconnected one. This allows players to use cutting-edge payment systems and personalize health care. However, there is a problem that affects both the market for health insurance and the insurance industry as a whole. Insurance fraud has significantly increased recently, especially in the area of health insurance. Providing the insurer with incorrect, fraudulent, or misleading information to receive unfair advantages from the policy for the insured or service provider is referred to as health insurance fraud. Such fraud costs insurance companies a lot of money, but it may also reduce the value of health insurance for devoted customers. These elements are predicted to hinder the industry.

By Provider

  • Public
  • Private

By Coverage Type

  • Life Insurance
  • Term Insurance

By Health Insurance Plans

  • Health Maintenance Organization (HMO) plans
  • Preferred Provider Organization (PPO)
  • Exclusive Provider Organization (EPO)
  • Point of Service (POS)
  • High Deductible Health Plan (HDHP) plans

By Level of Coverage

  • Bronze
  • Silver
  • Gold
  • Platinum

By Demographics

  • Minors
  • Adults
  • Seniors

By End User

  • Individuals
  • Corporates
  • Adults

By Region

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East and Africa

This market research report also emphasis on factors affecting the growth rate in various regions listed above. A deep-down analysis of region will also be provided in the final version of this market which is based on conclusion of primary interviews and secondary data point gathered during the process.

By region, the market is segmented into North America, Latin America, Europe, Asia-Pacific, and Middle East & Africa. North America registered highest share in the market in 2022 which can be attributed to higher investments in healthcare infrastructure and favorable local government policies. Additionally, the Affordable Care Act (ACA)'s (US government's) expansion of the Medicaid program will probably increase demand for health insurance in the nation. Additionally, the region's market is anticipated to grow due to the rising elderly population and the expanding use of telemedicine services. Additionally based on provider; public segment dominated the market in 2022. The main insurance company and direct healthcare provider is the state or the federal government. Since the foundation of Medicare and Medicaid in 1965, the federal government has played a significant role in the healthcare industry. Public healthcare insurance is more reasonable than private healthcare insurance because it generally has lower administrative costs and does not require co-pays or deductibles.


  • Tier 1 players- established companies in the market with a major market share
  • Tier 2 players
  • Emerging players which are growing rapidly
  • New Entrants

  • Growth prospects
  • SWOT analysis
  • Key trends
  • Key data-points affecting market growth

  • To provide with an exhaustive analysis on the Health Insurance Market By Provider, Coverage Type, By Health Insurance Plans, By Level Of Coverage, By Demographics, By End-user and By Region.
  • To cater comprehensive insights on factors such as drivers, restraints, trends, opportunity, and additionally segmental and regional factors impacting market growth.
  • To evaluate current market trends and forecast micro-markets and the overall market projections which are represented in the format of data-sets and ppt.
  • To predict the market size, in key regions—North America, Europe, Asia Pacific, Latin America and Middle East and Africa.
  • To provide information on competitors which includes landscape mapping, technological advancements, R&D spending, news concerning strategic alliances, and new product launches.

  • We have a flexible delivery model and you can suggest changes in the scope/table of content as per your requirement
  • The customization Mobility Care offered are free of charge with purchase of any license of the report
  • You can directly share your requirements/changes to the current table of content to: sales@futurewiseresearch.com

Table of Contents


  • 1.   Market Introduction
    •   1. Objectives of the Study
        2. Market Definition
        3. Market Scope
         3.1. Years Considered for the Study
         3.2. Market Covered
        4. Currency
        5. Limitations
        6. Stakeholders
  • 2.   Research Methodology
    •   1. Research Data
         1.1. Secondary Data
          1.1.1. Key Data from Secondary Sources
         1.2. Primary Data
          1.2.1. Key Data from Primary Sources
        2. Market Size Estimation
        3. Market Breakdown and Data Triangulation
        4. Assumptions for the Study
  • 3.   Executive Summary
    •   1. Market Outlook
        2. Segment Outlook
        3. Competitive Insights
  • 4.   Healthcare Insurance Market Variables, Trends and Scope

    •   1. Market Lineage Outlook
        2. Penetration and Growth Prospect Mapping
        3. Industry Value Chain Analysis
        4. Cost Analysis Breakdown
        5. Technology Overview
        6. Regulatory Framework
         6.1. Reimbursement Framework
         6.2. Standards and Compliances

  • 5.   Market Overview
    •   1. Market Dynamics
         1.1. Market Driver Analysis
          1.1.1. Increasing focus of Healthcare Insurance Market Companies on Brand Protection
          1.1.2. Untapped Opportunities in Emerging Regions
         1.2. Market Restraint Analysis
          1.2.1. High Cost Associated with Implementation of Predictive Analysis
         1.3. Industry Challenges
          1.3.1. Presence of Ambiguous Regulatory Framework
  • 6.   Healthcare Insurance Market Analysis Tools
    •   1. Industry Analysis - Porter’s
         1.1. Supplier Power
         1.2. Buyer Power
         1.3. Substitution Threat
         1.4. Threat from New Entrants
         1.5. Competitive Rivalry
        2. Pestel Analysis
         2.1. Political Landscape
         2.2. Environmental Landscape
         2.3. Social Landscape
         2.4. Technology Landscape
         2.5. Legal Landscape
        3. Major Deals And Strategic Alliances Analysis
         3.1. Joint Ventures
         3.2. Mergers and Acquisitions
         3.3. Licensing and Partnership
         3.4. Technology Collaborations
         3.5. Strategic Divestments
        4. Market Entry Strategies
        5. Case Studies
  • 7.   Healthcare Insurance Market, By Provider Historical Analysis and Forecast 2023-2031 (USD Million)

    •   1. Public
        2. Private

  • 8.   Healthcare Insurance Market, By Coverage Type Historical Analysis and Forecast 2023-2031 (USD Million)

    •   1. Life Insurance
        2. Term Insurance

  • 9.   Healthcare Insurance Market, By Health Insurance Plans Historical Analysis and Forecast 2023-2031 (USD Million)

    •   1. Health Maintenance Organization (HMO) plans
        2. Preferred Provider Organization (PPO)
        3. Exclusive Provider Organization (EPO)
        4. Point of Service (POS)
        5. High Deductible Health Plan (HDHP) plans

  • 10.   Healthcare Insurance Market, By Level of Coverage Historical Analysis and Forecast 2023-2031 (USD Million)

    •   1. Bronze
        2. Silver
        3. Gold
        4. Platinum

  • 11.   Healthcare Insurance Market, By Demographics Historical Analysis and Forecast 2023-2031 (USD Million)

    •   1. Minors
        2. Adults
        3. Seniors

  • 12.   Healthcare Insurance Market, By End User Historical Analysis and Forecast 2023-2031 (USD Million)

    •   1. Individuals
        2. Corporates
        3. Adults

  • 13.   North America Healthcare Insurance Market Analysis 2017-2022 and Forecast 2023-2031 (USD Million)

    •   1. Introduction
        2. Historical Market Size (USD Million) Analysis By Country, 2017-2022
         2.1. U.S.A
         2.2. Canada
         2.3. Mexico
        3. Market Size (USD Million) Forecast for North America 2023-2031

  • 14.   Latin America Healthcare Insurance Market Analysis 2017-2022 and Forecast 2023-2031 (USD Million)

    •   1. Introduction
        2. Historical Market Size (USD Million) Analysis By Country, 2017-2022
         2.1. Brazil
         2.2. Venezuela
         2.3. Argentina
         2.4. Rest of Latin America
        3. Market Size (USD Million) Forecast for Latin America 2023-2031

  • 15.   Europe Healthcare Insurance Market Analysis 2017-2022 and Forecast 2023-2031 (USD Million)

    •   1. Introduction
        2. Historical Market Size (USD Million) Analysis By Country, 2017-2022
         2.1. Germany
         2.2. U.K
         2.3. France
         2.4. Italy
         2.5. Spain
         2.6. Russia
         2.7. Poland
         2.8. Rest of Europe
        3. Market Size (USD Million) Forecast for Europe 2023-2031

  • 16.   Asia Pacific Healthcare Insurance Market Analysis 2017-2022 and Forecast 2023-2031 (USD Million)

    •   1. Introduction
        2. Historical Market Size (USD Million) Analysis By Country, 2017-2022
         2.1. Japan
         2.2. China
         2.3. India
         2.4. Australia and New Zealand
         2.5. ASEAN
         2.6. Rest of Asia Pacific
        3. Market Size (USD Million) Forecast for Asia Pacific 2023-2031

  • 17.   Middle East and Africa Market Analysis 2017-2022 and Forecast 2023-2031 (USD Million)

    •   1. Introduction
        2. Historical Market Size (USD Million) Analysis By Country, 2017-2022
         2.1. GCC
         2.2. Israel
         2.3. South Africa
         2.4. Rest of MEA
        3. Market Size (USD Million) Forecast for MEA 2023-2031

  • 18.   Market Share Analysis and Competitive Landscape
    •   1. Global Landscape - Key Players, Revenue and Presence
        2. Global Share Analysis - Key Players (Tier 1, Tier 2, Tier 3)
        3. Global Emerging Companies
        4. North America - Market Share Analysis and Key Regional Players
        5. Europe - Market Share Analysis and Key Regional Players
        6. Asia Pacific - Market Share Analysis and Key Regional Players
        7. Global Key Player - Growth Matrix
  • 19.   Company Profiles (Competition Dashboard, Competitors Deep Dive, Products Offered and Financial Layouts)

    •   1. United Healthcare
         1.1. Company Overview
         1.2. Provider Portfolio
         1.3. SWOT Analysis
         1.4. Financial Overview
         1.5. Strategic Overview
        2. Aetna
         2.1. Company Overview
         2.2. Provider Portfolio
         2.3. SWOT Analysis
         2.4. Financial Overview
         2.5. Strategic Overview
        3. Anthem, Inc.
         3.1. Company Overview
         3.2. Provider Portfolio
         3.3. SWOT Analysis
         3.4. Financial Overview
         3.5. Strategic Overview
        4. Aviva
         4.1. Company Overview
         4.2. Provider Portfolio
         4.3. SWOT Analysis
         4.4. Financial Overview
         4.5. Strategic Overview
        5. Allianz
         5.1. Company Overview
         5.2. Provider Portfolio
         5.3. SWOT Analysis
         5.4. Financial Overview
         5.5. Strategic Overview
        6. Centene
         6.1. Company Overview
         6.2. Provider Portfolio
         6.3. SWOT Analysis
         6.4. Financial Overview
         6.5. Strategic Overview
        7. Cigna
         7.1. Company Overview
         7.2. Provider Portfolio
         7.3. SWOT Analysis
         7.4. Financial Overview
         7.5. Strategic Overview
        8. CVS Health Corporation
         8.1. Company Overview
         8.2. Provider Portfolio
         8.3. SWOT Analysis
         8.4. Financial Overview
         8.5. Strategic Overview
        9. Humana
         9.1. Company Overview
         9.2. Provider Portfolio
         9.3. SWOT Analysis
         9.4. Financial Overview
         9.5. Strategic Overview
        10. Bupa
         10.1. Company Overview
         10.2. Provider Portfolio
         10.3. SWOT Analysis
         10.4. Financial Overview
         10.5. Strategic Overview
        11. Wellcare
         11.1. Company Overview
         11.2. Provider Portfolio
         11.3. SWOT Analysis
         11.4. Financial Overview
         11.5. Strategic Overview
        12. Blue Cross Blue Shield Companies
         12.1. Company Overview
         12.2. Provider Portfolio
         12.3. SWOT Analysis
         12.4. Financial Overview
         12.5. Strategic Overview
        13. HCSC
         13.1. Company Overview
         13.2. Provider Portfolio
         13.3. SWOT Analysis
         13.4. Financial Overview
         13.5. Strategic Overview
        14. Highmark
         14.1. Company Overview
         14.2. Provider Portfolio
         14.3. SWOT Analysis
         14.4. Financial Overview
         14.5. Strategic Overview
        15. Kaiser Permanente
         15.1. Company Overview
         15.2. Provider Portfolio
         15.3. SWOT Analysis
         15.4. Financial Overview
         15.5. Strategic Overview

  • 20.   Pre and Post COVID-19 Impact

    •   1. Positive influence on the healthcare industry
        2. The financial disruption of the manufacturing sector
        3. Impact of COVID-19 on emerging companies
        4. Significant mandates in the healthcare regulations initiated by
                  administrations
        5. The overall economic slowdown of the developing and developed nations

  • 21.   FutureWise SME Key Takeaway Points for Client

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