Overview


According to FutureWise analysis the market for fitness tracker in 2023 is US$ 63.47 billion, and is expected to reach US$ 269.65 billion by 2031 at a CAGR of 19.82%.

Fitness trackers are devices that assist in monitoring and tracking various activities, such as the length of sleep, heart rate monitoring, and daily steps taken by various demographic segments. The majority of the time, wireless connectivity platforms are used to connect fitness trackers to computers or smartphones. In the past few years, the market for fitness trackers has grown rapidly, and even clinical settings are trying to incorporate these products to obtain real-time data. Smart glasses, fitness bands, smart wear, and smartwatches are popular fitness trackers. Athletes who compete in various sports have regularly used these devices to better understand their fitness levels.

Increased growing internet and smartphone penetration, consumer disposable income levels, and growing health and fitness awareness are all major contributors to the market growth. Younger adults and working-class members, who make up the target market for fitness trackers, are particularly conscious of their physical fitness and health. Furthermore, the Covid-19 pandemic has greatly increased individual awareness of these devices. Since more market players are competing to meet the rising demand and acquire a larger market share, the rising adoption has resulted in an increase in device development and innovation.

Due to growing consumer awareness of the importance of maintaining a healthy weight and remaining active, industry expansion is expected to rise. These monitoring devices have substantially improved over basic pedometers, becoming clever gadgets with colored displays that track sleep patterns, gauge heart rates, keep exercise track and more. Although it is still in its initial phase, the Indian fitness industry expects significant growth, especially among the younger generation. Individuals today tend to join fitness clubs and gyms more frequently to combat the negative effects of a hectic lifestyle. Regular exercise also lessens the symptoms of stress, anxiety, and depression. The growing health concerns are encouraging individuals to engage in physical activity and eat a nutritious diet. Moreover, the adoption of technology, which is growing along with the popularity of smart devices and the benefits of fitness trackers, is another factor affecting the market's expansion. The fitness tracker also connects to a user's smartphone through Bluetooth to provide beneficial information on heart rate, pace, and calories burned for improving overall well-being awareness. Modern displays like organic light-emitting diodes (OLEDs) and AMOLED improve the fitness tracker's screen. Fitness tracker manufacturers' innovations and competitive advantages will likely drive market expansion over the forecast period. Due to several economic factors, including rising per capita healthcare spending, rising investments in cutting-edge technology, and enhanced healthcare infrastructure, the market is expected to expand more rapidly. However, costs and data security risks are projected to prevent the sector from growing. A major obstacle to the market's growth is the high cost of premium fitness trackers and the continuous price pressure on manufacturers. Additional obstacles to industry growth include escalating privacy and security concerns, fierce competition from other counterfeit goods, and other factors. This, combined with the lack of a strong distribution network in developing countries, is anticipated to impede the industry's expansion.

FutureWise Market Research has published a report that provides an insightful analysis of fitness tracker market trends that are affecting the overall market growth. This report will provide a detailed analysis of market share, regional insights, and competitor analysis that includes stature of key manufacturers operational in this industry. According to the analysis conducted by FutureWise research analysts, the fitness tracker market is estimated to register a considerable growth rate over the forecast period. This report lists the market segments and potential prospects available across this industry, in addition providing crucial information on the total valuation currently held by the industry. Moreover, this report will assist key management individuals in an organisation to enhance their decisions pertaining to business expansion as well as strategic changes for increasing customer base.

  • Apple Inc.
  • Fitbit
  • Samsung
  • Garmin
  • Suunto
  • Jawbone
  • Casio
  • Polar
  • Nike
  • Adidas
  • Misfit Wearable, Inc.
  • Xiaomi
  • Nokia
  • Gramin Ltd
  • Huawei Technologies

By Age Group

  • Adult's Fitness Tracker
  • Children’s Fitness Tracker

By Product Type

  • Activity Monitors
  • Smart Watches
  • Smart Clothing

By Wearing Type

  • Handwear
  • Legwear
  • Headwear
  • Others (Torsowear, clothwear etc.)

By Sales Channel

  • Online Sales
  • Retail Sales

By Application

  • Heart Rate Tracking
  • Sleep Measurement Tracking
  • Glucose Measurement Tracking
  • Sports, Running, Cycling Tracking

By End User

  • Sports
  • Hospitals and diagnosis center
  • Others

By Region

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East and Africa

This market research report also emphasis on factors affecting the growth rate in various regions listed above. A deep-down analysis of region will also be provided in the final version of this market which is based on conclusion of primary interviews and secondary data point gathered during the process.

By region, the market is segmented into North America, Latin America, Europe, Asia-Pacific, and Middle East & Africa. North America registered highest share in the market in 2022 due to increased focus on creating new goods with the newest technologies in established businesses and rising device popularity through digital marketing. Additionally, the United States makes up a sizeable portion of the global market because of its higher adoption of fitness trackers and greater health awareness. A rise in the popularity of smartphones and the internet in the region, rising health conditions linked to sedentary lifestyles, rising disposable incomes, the development of novel goods by top industry players, and all other factors are also predicted to positively impact the market.

  • Tier 1 players- established companies in the market with a major market share
  • Tier 2 players
  • Emerging players which are growing rapidly
  • New Entrants

  • Growth prospects
  • SWOT analysis
  • Key trends
  • Key data-points affecting market growth

  • To provide with an exhaustive analysis on the Fitness Tracker Market By Age Group, By Product Type, By Wearing Type, By Sales Channel, By Application, By End-user and By Region
  • To cater comprehensive insights on factors such as drivers, restraints, trends, opportunity, and additionally segmental and regional factors impacting market growth.
  • To evaluate current market trends and forecast micro-markets and the overall market projections which are represented in the format of data-sets and ppt.
  • To predict the market size, in key regions—North America, Europe, Asia Pacific, Latin America and Middle East and Africa.
  • To provide information on competitors which includes landscape mapping, technological advancements, R&D spending, news concerning strategic alliances, and new product launches.

  • We have a flexible delivery model and you can suggest changes in the scope/table of content as per your requirement
  • The customization Mobility Care offered are free of charge with purchase of any license of the report
  • You can directly share your requirements/changes to the current table of content to: sales@futurewiseresearch.com

Table of Contents


  • 1.   Market Introduction
    •   1. Objectives of the Study
        2. Market Definition
        3. Market Scope
         3.1 . Years Considered for the Study
         3.2 . Market Covered
        4. Currency
        5. Limitations
        6. Stakeholders
  • 2.   Research Methodology
    •   1. Research Data
         1.1 . Secondary Data
          1.1.1 . Key Data from Secondary Sources
         1.2 . Primary Data
          1.2.1. Key Data from Primary Sources
        2. Market Size Estimation
        3. Market Breakdown and Data Triangulation
        4. Assumptions for the Study
  • 3.   Executive Summary
    •   1. Market Outlook
        2. Segment Outlook
        3. Competitive Insights
  • 4.   Fitness Tracker Market Variables, Trends and Scope
    •   1. Market Lineage Outlook
        2. Penetration and Growth Prospect Mapping
        3. Industry Value Chain Analysis
        4. Cost Analysis Breakdown
        5. Technology Overview
        6. Regulatory Framework
         6.1. Reimbursement Framework
         6.2. Standards and Compliances

  • 5.   Market Overview
    •   1. Market Dynamics
         1.1. Market Driver Analysis
          1.1.1. Increasing focus of Fitness Tracker Companies on Brand Protection
          1.1.2. Untapped Opportunities in Emerging Regions
         1.2. Market Restraint Analysis
          1.2.1. High Cost Associated with Implementation of Predictive Analysis
         1.3. Industry Challenges
          1.3.1. Presence of Ambiguous Regulatory Framework
  • 6.   Fitness Tracker Market Analysis Tools
    •   1. Industry Analysis - Porter’s
         1.1. Supplier Power
         1.2. Buyer Power
         1.3. Substitution Threat
         1.4. Threat from New Entrants
         1.5. Competitive Rivalry
        2. Pestel Analysis
         2.1. Political Landscape
         2.2. Environmental Landscape
         2.3. Social Landscape
         2.4. Technology Landscape
         2.5. Legal Landscape
        3. Major Deals And Strategic Alliances Analysis
         3.1. Joint Ventures
         3.2. Mergers and Acquisitions
         3.3. Licensing and Partnership
         3.4. Technology Collaborations
         3.5. Strategic Divestments
        4. Market Entry Strategies
        5. Case Studies
  • 7.   Fitness Tracker Market, By Age Group Historical Analysis and Forecast 2023-2031 (USD Million)
    •   1. Adult's Fitness Tracker
        2. Children’s Fitness Tracker

  • 8.   Fitness Tracker Market, By Product Type Historical Analysis and Forecast 2023-2031 (USD Million)
    •   1. Activity Monitors
        2. Smart Watches
        3. Smart Clothing

  • 9.   Fitness Tracker Market, By Wearing Type Historical Analysis and Forecast 2023-2031 (USD Million)
    •   1. Handwear
        2. Legwear
        3. Headwear
        4. Others (Torsowear, clothwear etc.)

  • 10.   Fitness Tracker Market, By Sales Channel Historical Analysis and Forecast 2023-2031 (USD Million)
    •   1. Online Sales
        2. Retail Sales

  • 11.   Fitness Tracker Market, By Application Historical Analysis and Forecast 2023-2031 (USD Million)
    •   1. Heart Rate Tracking
        2. Sleep Measurement Tracking
        3. Glucose Measurement Tracking
        4. Sports, Running, Cycling Tracking

  • 12.   Fitness Tracker Market, By End User Historical Analysis and Forecast 2023-2031 (USD Million)
    •   1. Sports
        2. Hospitals and diagnosis center
        3. Others

  • 13.   North America Fitness Tracker Market Analysis 2017-2022 and Forecast 2023-2031 (USD Million)
    •   1. Introduction
        2. Historical Market Size (USD Million) Analysis By Country, 2017-2022
         2.1. U.S.A
         2.2. Canada
         2.3. Mexico
        3. Market Size (USD Million) Forecast for North America 2023-2031

  • 14.   Latin America Fitness Tracker Market Analysis 2017-2022 and Forecast 2023-2031 (USD Million)
    •   1. Introduction
        2. Historical Market Size (USD Million) Analysis By Country, 2017-2022
         2.1. Brazil
         2.2. Venezuela
         2.3. Argentina
         2.4. Rest of Latin America
        3. Market Size (USD Million) Forecast for Latin America 2023-2031

  • 15.   Europe Fitness Tracker Market Analysis 2017-2022 and Forecast 2023-2031 (USD Million)
    •   1. Introduction
        2. Historical Market Size (USD Million) Analysis By Country, 2017-2022
         2.1. Germany
         2.2. U.K
         2.3. France
         2.4. Italy
         2.5. Spain
         2.6. Russia
         2.7. Poland
         2.8. Rest of Europe
        3. Market Size (USD Million) Forecast for Europe 2023-2031

  • 16.   Asia Pacific Fitness Tracker Market Analysis 2017-2022 and Forecast 2023-2031 (USD Million)
    •   1. Introduction
        2. Historical Market Size (USD Million) Analysis By Country, 2017-2022
         2.1. Japan
         2.2. China
         2.3. India
         2.4. Australia and New Zealand
         2.5. ASEAN
         2.6. Rest of Asia Pacific
        3. Market Size (USD Million) Forecast for Asia Pacific 2023-2031

  • 17.   Middle East and Africa Market Analysis 2017-2022 and Forecast 2023-2031 (USD Million)
    •   1. Introduction
        2. Historical Market Size (USD Million) Analysis By Country, 2017-2022
         2.1. GCC
         2.2. Israel
         2.3. South Africa
         2.4. Rest of MEA
        3. Market Size (USD Million) Forecast for MEA 2023-2031

  • 18.   Market Share Analysis and Competitive Landscape
    •   1. Global Landscape - Key Players, Revenue and Presence
        2. Global Share Analysis - Key Players (Tier 1, Tier 2, Tier 3)
        3. Global Emerging Companies
        4. North America - Market Share Analysis and Key Regional Players
        5. Europe - Market Share Analysis and Key Regional Players
        6. Asia Pacific - Market Share Analysis and Key Regional Players
        7. Global Key Player - Growth Matrix
  • 19.   Company Profiles (Competition Dashboard, Competitors Deep Dive, Products Offered and Financial Layouts)
    •   1. Apple Inc.
         1.1. Company Overview
         1.2. Product Portfolio
         1.3. SWOT Analysis
         1.4. Financial Overview
         1.5. Strategic Overview
        2. Fitbit
         2.1. Company Overview
         2.2. Product Portfolio
         2.3. SWOT Analysis
         2.4. Financial Overview
         2.5. Strategic Overview
        3. Samsung
         3.1. Company Overview
         3.2. Product Portfolio
         3.3. SWOT Analysis
         3.4. Financial Overview
         3.5. Strategic Overview
        4. Garmin
         4.1. Company Overview
         4.2. Product Portfolio
         4.3. SWOT Analysis
         4.4. Financial Overview
         4.5. Strategic Overview
        5. Suunto
         5.1. Company Overview
         5.2. Product Portfolio
         5.3. SWOT Analysis
         5.4. Financial Overview
         5.5. Strategic Overview
        6. Jawbone
         6.1. Company Overview
         6.2. Product Portfolio
         6.3. SWOT Analysis
         6.4. Financial Overview
         6.5. Strategic Overview
        7. Casio
         7.1. Company Overview
         7.2. Product Portfolio
         7.3. SWOT Analysis
         7.4. Financial Overview
         7.5. Strategic Overview
        8. Polar
         8.1. Company Overview
         8.2. Product Portfolio
         8.3. SWOT Analysis
         8.4. Financial Overview
         8.5. Strategic Overview
        9. Nike
         9.1. Company Overview
         9.2. Product Portfolio
         9.3. SWOT Analysis
         9.4. Financial Overview
         9.5. Strategic Overview
        10. Adidas
         10.1. Company Overview
         10.2. Product Portfolio
         10.3. SWOT Analysis
         10.4. Financial Overview
         10.5. Strategic Overview
        11. Misfit Wearable, Inc.
         11.1. Company Overview
         11.2. Product Portfolio
         11.3. SWOT Analysis
         11.4. Financial Overview
         11.5. Strategic Overview
        12. Xiaomi
         12.1. Company Overview
         12.2. Product Portfolio
         12.3. SWOT Analysis
         12.4. Financial Overview
         12.5. Strategic Overview
        13. Nokia
         13.1. Company Overview
         13.2. Product Portfolio
         13.3. SWOT Analysis
         13.4. Financial Overview
         13.5. Strategic Overview
        14. Gramin Ltd
         14.1. Company Overview
         14.2. Product Portfolio
         14.3. SWOT Analysis
         14.4. Financial Overview
         14.5. Strategic Overview
        15. Huawei Technologies
         15.1. Company Overview
         15.2. Product Portfolio
         15.3. SWOT Analysis
         15.4. Financial Overview
         15.5. Strategic Overview

  • 20.   Pre and Post COVID-19 Impact
    •   1. Positive influence on the healthcare industry
        2. The financial disruption of the manufacturing sector
        3. Impact of COVID-19 on emerging companies
        4. Significant mandates in the healthcare regulations initiated by
                  administrations
        5. The overall economic slowdown of the developing and developed nations

  • 21.   FutureWise SME Key Takeaway Points for Client
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