Overview


According to FutureWise analysis the market for fitness app in 2023 is US$ 1.53 billion, and is expected to reach US$ 5.69 billion by 2031 at a CAGR of 17.82%.

A fitness app is a software application designed to help individuals track and monitor their physical activity, nutrition, and overall health and wellness. Fitness apps can be downloaded onto smartphones, tablets, or other mobile devices and provide users with a range of tools and resources to assist them in achieving their health and fitness goals. Many fitness apps offer features such as personalized workout plans, calorie tracking, and goal-setting tools. In addition, these apps may have social networking capabilities that enable users to connect with their friends and share their accomplishments and progress.

There are fitness apps that cater to specific types of exercise, like running, yoga, or weightlifting. Others are more general in nature and provide a range of different workouts and activities for users to choose from. In addition to tracking physical activity, many fitness apps also provide resources and tools to help users manage their nutrition and overall health. These may include meal planning tools, calorie calculators, and nutritional databases that allow users to track their intake of nutrients such as protein, carbohydrates, and fat. In today's fast-paced, technology-driven world, people are increasingly turning to fitness apps as a way to stay healthy and active. Therefore, its popularity has risen significantly in recent years. These apps offer a range of benefits for users, including convenience, flexibility, and personalization.

FutureWise Market Research has published a report that provides an insightful analysis of Fitness App Market trends that are affecting the overall market growth. This report will provide a detailed analysis of market share, regional insights, and competitor analysis that includes stature of key manufacturers operational in this industry. By the end of the forecast period FutureWise research analysts projects that Fitness App Market will experience a significant growth.

According to the analysis done, this report will help understand the information referring to the total valuation held by this industry. Additionally, this report will help in understanding the growth opportunities held by various segments of this market, further assist in making better strategic and expansion decisions by key stakeholders of an organization.

  • Samsung Electronics Co., Ltd.
  • Google LLC
  • TomTom International BV
  • Nike, Inc.
  • Lenovo Group Limited
  • Adidas AG
  • Wahoo Fitness
  • Under Armour, Inc.
  • Azumio Inc.
  • Grand Apps
  • Asics Corporation

Recent developments by key players in Fitness App Market:

  • In January 2021, Onyx, a digital trainer and exercise app founded in California, was acquired by Cure. fit, an Indian fitness platform. The purchase has allowed Cure. fit to accelerate the creation of a hardware-agnostic AI-led platform that offers guided content on physical and mental wellbeing, as well as nutrition, all in one place, in addition to producing the world's best digital training experience.

The fitness app market is a rapidly growing industry with various factors that affect its growth and demand. The global market for fitness apps is dynamic, with various drivers and challenges that shape its growth. One of the key drivers of the fitness app market is the increasing focus on health and wellness. The growing awareness of the importance of physical fitness and healthy living has led to an increased demand for fitness apps. The rise in chronic illnesses such as obesity, diabetes, and heart disease has also led to an increased interest in fitness apps as a tool for disease prevention and management. The rise in smartphone usage and the increasing availability of high-speed internet connections are also significant drivers of the fitness app market. With the widespread use of smartphones and the internet, more people can now access and afford fitness apps. This has led to a substantial rise in the number of users and the demand for fitness apps. Another factor driving the fitness app market is the increasing adoption of wearable fitness devices. Numerous wearable fitness devices are currently on the market, including smartwatches, fitness trackers, and heart rate monitors, which can sync with fitness apps to provide users with real-time data on their physical activity and health metrics. This integration has made it easier for users to track their progress and stay motivated to achieve their fitness goals.

On the other hand, there are several challenges facing the fitness app market. One of the main challenges is the competition from traditional gym memberships and personal trainers. Some users may prefer the guidance and personal attention of a trainer or the social aspect of working out in a gym environment, which can limit the adoption of fitness apps. Another challenge is the limited accuracy of some fitness apps. Some apps may rely on self-reported data, which can be inaccurate or incomplete. This can lead to incorrect recommendations and hinder the effectiveness of the app in helping users achieve their fitness goals. Privacy and security issues are also significant challenges in the fitness app market. As these apps collect and store personal health information, users may be concerned about the privacy and security of their data. Any breach of data can undermine the trust of users in the app, which can impact the growth of the market.

By Type

  • Workout & Exercise Apps
    • Disease Management
    • Lifestyle Management
    • Sleep Tracker
    • Period & Ovulation Tracking
    • Nutrition & Diet
    • Medication Adherence
    • Others
  • Meditation
  • Brain Training Apps

By Platform  

  • Android
  • iOS
  • Windows

By Device Type

  • Smartphones
  • Tablets
  • Wearable Devices

By Region

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East and Africa

This market research report also emphasis on factors affecting the growth rate in various regions listed above. A deep-down analysis of region will also be provided in the final version of this market which is based on conclusion of primary interviews and secondary data point gathered during the process.

By region, the market is segmented into North America, Latin America, Europe, Asia-Pacific, and Middle East & Africa. North America is currently the dominant region in the fitness app market. This is due to numerous factors, including the high adoption of smartphones and wearable fitness devices, the growing frequency of chronic illnesses, such as obesity and diabetes, and the increasing focus on health and wellness in the region. The North American fitness app industry has witnessed remarkable growth, owing to the thriving community of developers and companies operating in the region. Europe is another region that is seeing significant growth in the fitness app market. The region has a high awareness of the importance of physical fitness and healthy living, which has led to a rising demand for fitness apps. These factors are bound to drive the envisaged market growth in these regions.

  • Tier 1 players- established companies in the market with a major market share
  • Tier 2 players
  • Emerging players which are growing rapidly
  • New Entrants

  • Growth prospects
  • SWOT analysis
  • Key trends
  • Key data-points affecting market growth

  • To provide with an exhaustive analysis on the Fitness App Market By Type, By Platform, By Device Type and By Region.
  • To cater comprehensive insights on factors such as drivers, restraints, trends, opportunity, and additionally segmental and regional factors impacting market growth.
  • To evaluate current market trends and forecast micro-markets and the overall market projections which are represented in the format of data-sets and ppt.
  • To predict the market size, in key regions— North America, Europe, Asia Pacific, Latin America and Middle East and Africa.
  • To provide information on competitors which includes landscape mapping, technological advancements, R&D spending, news concerning strategic alliances, and new product launches.

  • We have a flexible delivery model and you can suggest changes in the scope/table of content as per your requirement
  • The customization Mobility Care offered are free of charge with purchase of any license of the report
  • You can directly share your requirements/changes to the current table of content to: sales@futurewiseresearch.com

Table of Contents


  • 1.   Market Introduction
    •   1. Objectives of the Study
        2. Market Definition
        3. Market Scope
         3.1 . Years Considered for the Study
         3.2 . Market Covered
        4. Currency
        5. Limitations
        6. Stakeholders
  • 2.   Research Methodology
    •   1. Research Data
         1.1 . Secondary Data
          1.1.1 . Key Data from Secondary Sources
         1.2 . Primary Data
          1.2.1. Key Data from Primary Sources
        2. Market Size Estimation
        3. Market Breakdown and Data Triangulation
        4. Assumptions for the Study
  • 3.   Executive Summary
    •   1. Market Outlook
        2. Segment Outlook
        3. Competitive Insights
  • 4.   Fitness App Market Variables, Trends and Scope

    •   1. Market LineProducts Outlook
        2. Penetration and Growth Prospect Mapping
        3. Industry Value Chain Analysis
        4. Cost Analysis Breakdown
        5. Technology Overview
        6. Regulatory Framework
         6.1. Reimbursement Framework
         6.2. Standards and Compliances

  • 5.   Market Overview
    •   1. Market Dynamics
         1.1. Market Driver Analysis
          1.1.1. Increasing focus of Fitness App Companies on Brand Protection
          1.1.2. Untapped Opportunities in Emerging Regions
         1.2. Market Restraint Analysis
          1.2.1. High Cost Associated with Implementation of Predictive Analysis
         1.3. Industry Challenges
          1.3.1. Presence of Ambiguous Regulatory Framework
  • 6.   Fitness App Market Analysis Tools
    •   1. Industry Analysis - Porter’s
         1.1. Supplier Power
         1.2. Buyer Power
         1.3. Substitution Threat
         1.4. Threat from New Entrants
         1.5. Competitive Rivalry
        2. Pestel Analysis
         2.1. Political Landscape
         2.2. Environmental Landscape
         2.3. Social Landscape
         2.4. Technology Landscape
         2.5. Legal Landscape
        3. Major Deals And Strategic Alliances Analysis
         3.1. Joint Ventures
         3.2. Mergers and Acquisitions
         3.3. Licensing and Partnership
         3.4. Technology Collaborations
         3.5. Strategic Divestments
        4. Market Entry Strategies
        5. Case Studies
  • 7.   Fitness App Market, By Type Historical Analysis and Forecast 2023-2031 (USD Million)

    •   1. Workout and Exercise Apps
         1.1. Disease Management
         1.2. Lifestyle Management
         1.3. Sleep Tracker
         1.4. Period and Ovulation Tracking
         1.5. Nutrition and Diet
         1.6. Medication Adherence
         1.7. Others
        2. Meditation
        3. Brain Training Apps

  • 8.   Fitness App Market, By Platform Historical Analysis and Forecast 2023-2031 (USD Million)

    •   1. Android
        2. iOS
        3. Windows

  • 9.   Fitness App Market, By Device Type Historical Analysis and Forecast 2023-2031 (USD Million)

    •   1. Smartphones
        2. Tablets
        3. Wearable Devices

  • 10.   North America Fitness App Market Analysis 2017-2022 and Forecast 2023-2031 (USD Million)

    •   1. Introduction
        2. Historical Market Size (USD Million) Analysis By Country, 2017-2022
         2.1. U.S.A
         2.2. Canada
         2.3. Mexico
        3. Market Size (USD Million) Forecast for North America 2023-2031

  • 11.   Latin America Fitness App Market Analysis 2017-2022 and Forecast 2023-2031 (USD Million)

    •   1. Introduction
        2. Historical Market Size (USD Million) Analysis By Country, 2017-2022
         2.1. Brazil
         2.2. Venezuela
         2.3. Argentina
         2.4. Rest of Latin America
        3. Market Size (USD Million) Forecast for Latin America 2023-2031

  • 12.   Europe Fitness App Market Analysis 2017-2022 and Forecast 2023-2031 (USD Million)

    •   1. Introduction
        2. Historical Market Size (USD Million) Analysis By Country, 2017-2022
         2.1. Germany
         2.2. U.K
         2.3. France
         2.4. Italy
         2.5. Spain
         2.6. Russia
         2.7. Poland
         2.8. Rest of Europe
        3. Market Size (USD Million) Forecast for Europe 2023-2031

  • 13.   Asia Pacific Fitness App Market Analysis 2017-2022 and Forecast 2023-2031 (USD Million)

    •   1. Introduction
        2. Historical Market Size (USD Million) Analysis By Country, 2017-2022
         2.1. Japan
         2.2. China
         2.3. India
         2.4. Australia and New Zealand
         2.5. ASEAN
         2.6. Rest of Asia Pacific
        3. Market Size (USD Million) Forecast for Asia Pacific 2023-2031

  • 14.   Middle East and Africa Fitness App Market Analysis 2017-2022 and Forecast 2023-2031 (USD Million)

    •   1. Introduction
        2. Historical Market Size (USD Million) Analysis By Country, 2017-2022
         2.1. GCC
         2.2. Israel
         2.3. South Africa
         2.4. Rest of MEA
        3. Market Size (USD Million) Forecast for MEA 2023-2031

  • 15.   Market Share Analysis and Competitive Landscape
    •   1. Global Landscape - Key Players, Revenue and Presence
        2. Global Share Analysis - Key Players (Tier 1, Tier 2, Tier 3)
        3. Global Emerging Companies
        4. North America - Market Share Analysis and Key Regional Players
        5. Europe - Market Share Analysis and Key Regional Players
        6. Asia Pacific - Market Share Analysis and Key Regional Players
        7. Global Key Player - Growth Matrix
  • 16.   Company Profiles (Competition Dashboard, Competitors Deep Dive, Products Offered and Financial Layouts)

    •   1. Samsung Electronics Co., Ltd.
         1.1. Company Overview
         1.2. Product Portfolio
         1.3. SWOT Analysis
         1.4. Financial Overview
         1.5. Strategic Overview
        2. Google LLC
         2.1. Company Overview
         2.2. Product Portfolio
         2.3. SWOT Analysis
         2.4. Financial Overview
         2.5. Strategic Overview
        3. TomTom International BV
         3.1. Company Overview
         3.2. Product Portfolio
         3.3. SWOT Analysis
         3.4. Financial Overview
         3.5. Strategic Overview
        4. Nike, Inc.
         4.1. Company Overview
         4.2. Product Portfolio
         4.3. SWOT Analysis
         4.4. Financial Overview
         4.5. Strategic Overview
        5. Lenovo Group Limited
         5.1. Company Overview
         5.2. Product Portfolio
         5.3. SWOT Analysis
         5.4. Financial Overview
         5.5. Strategic Overview
        6. Adidas AG
         6.1. Company Overview
         6.2. Product Portfolio
         6.3. SWOT Analysis
         6.4. Financial Overview
         6.5. Strategic Overview
        7. Wahoo Fitness
         7.1. Company Overview
         7.2. Product Portfolio
         7.3. SWOT Analysis
         7.4. Financial Overview
         7.5. Strategic Overview
        8. Under Armour, Inc.
         8.1. Company Overview
         8.2. Product Portfolio
         8.3. SWOT Analysis
         8.4. Financial Overview
         8.5. Strategic Overview
        9. Azumio Inc.
         9.1. Company Overview
         9.2. Product Portfolio
         9.3. SWOT Analysis
         9.4. Financial Overview
         9.5. Strategic Overview
        10. Grand Apps
         10.1. Company Overview
         10.2. Product Portfolio
         10.3. SWOT Analysis
         10.4. Financial Overview
         10.5. Strategic Overview
        11. Asics Corporation
         11.1. Company Overview
         11.2. Product Portfolio
         11.3. SWOT Analysis
         11.4. Financial Overview
         11.5. Strategic Overview

  • 17.   Pre and Post COVID-19 Impact

    •   1. Positive influence on the healthcare industry
        2. The financial disruption of the manufacturing sector
        3. Impact of COVID-19 on emerging companies
        4. Significant mandates in the healthcare regulations initiated by
                  administrations
        5. The overall economic slowdown of the developing and developed nations

  • 18.   FutureWise SME Key Takeaway Points for Client

Ask for Discount
Buy Now
Customize This Report
  • We Offer Special Discounts for start-ups, NGOs, and Educational & Research institutions.

Need Assistance

  • UK : +44 141 628 9353
  • US : +1 347 709 4931

What you get

  • Excel Dataset
  • Market Overview
  • Infographics
  • PowerPoint Presentation
  • PDF Report

What's included

  • Consumer Perception and Procurement
  • Market Data Forecast
  • Competitive Analysis
  • Risks and Opportunity Assessment
  • Market Trends and Dynamics
Partner

Our Clients

image0
image1
image2
image3
image4
image5
image6
image7
image8
image9
image10
image11
image11
image11
image11
image11
image11
image11
image11
image11
image11
image11
image11
image11
image11
image11