Overview


According to FutureWise analysis the market for fertility test in 2023 is US$ 0.58 billion, and is expected to reach US$ 1.08 billion by 2031 at a CAGR of 8.02%.

A medical and physical evaluation called a fertility test measures an individual's capacity to conceive naturally. Age is one factor that may impair fertility, so if men and women over 35 still have trouble becoming pregnant after six months of trying, they may want to consider fertility testing. Blood tests, discussions of medical history, and minimally invasive procedures are all part of the fertility testing process. The rise in disorders like Polycystic Ovary Syndrome (PCOS), which results in inconsistent monthly ovulation due to the ovaries' excessive estrogen synthesis, is linked to the expansion of the fertility testing market.

A fertility test generally examines a person's fertility and any associated problems in both men and women. Men and women are equally affected by reproductive issues; however, women are believed to be more apprehensive about fertility testing. A study of the patient's medical history, a blood test, and minimally invasive procedures are all components of fertility testing. To determine ovulation, primarily involves the detection of hormones like luteinizing hormone or progesterone hormone in blood, urine, or saliva. To ensure a normal sperm count, men's testing also includes sperm analysis. The important factors driving the fertility test market's growth are the rise in first-time pregnancy rates and the increased global awareness of fertility testing. In addition, factors including the global decline in fertility rates and the introduction of sophisticated, user-friendly fertility monitors with high accuracy also contribute to the market's overall growth.

The market is expanding as a result of factors including an increase in the number of women with PCOS, increased fertility testing awareness in developed and emerging countries, and rising ovulation monitor usage. The rise in demand for remote monitoring and self-testing among young women is also a significant benefit for the market's progress. The expansion of inexpensive fertility kits, the growing popularity of online pharmacies, and the increased focus on initiatives from both the public and private sectors are all expected to contribute to the growth of the market for fertility testing. Moreover, to provide patients with the greatest care possible, various countries are investing in developing medical facilities, hospitals, and fertility clinics. Government investment in healthcare is increasing, which has impacted the expansion and development of hospitals. Modernized facilities, state-of-the-art fertility clinics, and cutting-edge test regimens help market participants establish the framework for possible benefits. However, issues with the accuracy of ovulation prediction kits and urine-based ovulation monitor for women with PCOS significantly slow down the market's rate of development. Additionally, the expansion of the fertility test market globally is still constrained by a lack of standardization, a lack of awareness of these kits in remote areas, and swift changes in economic strategy.

FutureWise Market Research has published a report that provides an insightful analysis of fertility test market trends that are affecting the overall market growth. This report will provide a detailed analysis of market share, regional insights, and competitor analysis that includes stature of key manufacturers operational in this industry. According to the analysis conducted by FutureWise research analysts, the fertility test market is estimated to register a considerable growth rate over the forecast period. This report lists   the market segments and potential prospects available across this industry, in addition providing crucial information on the total valuation currently held by the industry. Moreover, this report will assist key management individuals in an organisation to enhance their decisions pertaining to business expansion as well as strategic changes for increasing customer base.

  • Swiss Precision Diagnostics
  • Church & Dwight
  • Prestige Brands Holdings
  • Evonik Industries AG
  • Fairhaven Health
  • Fertility Focus
  • Geratherm Medical
  • Hilin Life Products
  • UEBE Medical
  • AdvaCare Pharma
  • AVA
  • Babystart
  • Valley Electronics
  • Sensiia
  • Mira Care

(Note: The list of the major players will be updated with the latest market scenario and trends)

By Application

  • Female Fertility Products
  • Male Fertility Products

By Mode of Purchase

  • Direct/Prescription-based products
  • OTC-based products
  • Online Products

By Product

  • Ovulation Prediction Kits
  • Fertility Monitors
  • Male Fertility Testing Products

By End User

  • Home Care Settings
  • Hospitals and Fertility Clinics
  • Other End Users

By Region

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East and Africa

This market research report also emphasis on factors affecting the growth rate in various regions listed above. A deep-down analysis of region will also be provided in the final version of this market which is based on conclusion of primary interviews and secondary data point gathered during the process.

By region, the market is segmented into North America, Latin America, Europe, Asia-Pacific, and Middle East & Africa. North America registered highest share in the market in 2022. Due to the quick adoption of technological advancements and the increase in women of childbearing age. Additionally, North America is anticipated to dominate the global market for fertility testing devices due to several factors, including the region's high incidence of polycystic ovaries syndrome and the declining fertility rate brought on by an increase in the age at which women become pregnant. A rising understanding of the advantages of ovulation monitors and fertility awareness techniques for a woman to conceive successfully further contributes to regional market expansion.

  • Tier 1 players- established companies in the market with a major market share
  • Tier 2 players
  • Emerging players which are growing rapidly
  • New Entrants

  • Growth prospects
  • SWOT analysis
  • Key trends
  • Key data-points affecting market growth

  • To provide with an exhaustive analysis on the Fertility Test Market By Application, By Mode of purchase, By Product, By End-user and By Region.
  • To cater comprehensive insights on factors such as drivers, restraints, trends, opportunity, and additionally segmental and regional factors impacting market growth.
  • To evaluate current market trends and forecast micro-markets and the overall market projections which are represented in the format of data-sets and ppt.
  • To predict the market size, in key regions— North America, Europe, Asia Pacific, Latin America and Middle East and Africa.
  • To provide information on competitors which includes landscape mapping, technological advancements, R&D spending, news concerning strategic alliances, and new product launches.

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Table of Contents


  • 1.   Market Introduction
    •   1. Objectives of the Study
        2. Market Definition
        3. Market Scope
         3.1. Years Considered for the Study
         3.2. Market Covered
        4. Currency
        5. Limitations
        6. Stakeholders
  • 2.   Research Methodology
    •   1. Research Data
         1.1. Secondary Data
          1.1.1. Key Data from Secondary Sources
         1.2. Primary Data
          1.2.1. Key Data from Primary Sources
        2. Market Size Estimation
        3. Market Breakdown and Data Triangulation
        4. Assumptions for the Study
  • 3.   Executive Summary
    •   1. Market Outlook
        2. Segment Outlook
        3. Competitive Insights
  • 4.   Global Fertility Test Market Variables, Trends and Scope
    •   1. Market Lineage Outlook
        2. Penetration and Growth Prospect Mapping
        3. Industry Value Chain Analysis
        4. Cost Analysis Breakdown
        5. Technology Overview
        6. Regulatory Framework
         6.1. Reimbursement Framework
         6.2. Standards and Compliances

  • 5.   Market Overview
    •   1. Market Dynamics
         1.1. Market Driver Analysis
          1.1.1. Increasing focus of Fertility Test Market Companies on Brand Protection
          1.1.2. Untapped Opportunities in Emerging Regions
         1.2. Market Restraint Analysis
          1.2.1. High Cost Associated with Implementation of Predictive Analysis
         1.3. Industry Challenges
          1.3.1. Presence of Ambiguous Regulatory Framework
  • 6.   Global Fertility Test Market Analysis Tools
    •   1. Industry Analysis - Porter’s
         1.1. Supplier Power
         1.2. Buyer Power
         1.3. Substitution Threat
         1.4. Threat from New Entrants
         1.5. Competitive Rivalry
        2. Pestel Analysis
         2.1. Political Landscape
         2.2. Environmental Landscape
         2.3. Social Landscape
         2.4. Technology Landscape
         2.5. Legal Landscape
        3. Major Deals And Strategic Alliances Analysis
         3.1. Joint Ventures
         3.2. Mergers and Acquisitions
         3.3. Licensing and Partnership
         3.4. Technology Collaborations
         3.5. Strategic Divestments
        4. Market Entry Strategies
        5. Case Studies
  • 7.   Fertility Test Market, By Application Historical Analysis and Forecast 2023-2031 (USD Million)
    •   1. Female Fertility Products
        2. Male Fertility Products

  • 8.   Fertility Test Market, By Mode of Purchase Historical Analysis and Forecast 2023-2031 (USD Million)
    •   1. Direct/Prescription-based products
        2. OTC-based products
        3. Online Products

  • 9.   Fertility Test Market, By Product Historical Analysis and Forecast 2023-2031 (USD Million)
    •   1. Ovulation Prediction Kits
        2. Fertility Monitors
        3. Male Fertility Testing Products

  • 10.   Fertility Test Market, By End User Historical Analysis and Forecast 2023-2031 (USD Million)
    •   1. Home Care Settings
        2. Hospitals and Fertility Clinics
        3. Other End Users

  • 11.   North America Fertility Test Market Analysis 2017-2022 and Forecast 2023-2031 (USD Million)
    •   1. Introduction
        2. Historical Market Size (USD Million) Analysis By Country, 2017-2022
         2.1. U.S.A
         2.2. Canada
         2.3. Mexico
        3. Market Size (USD Million) Forecast for North America 2023-2031

  • 12.   Latin America Fertility Test Market Analysis 2017-2022 and Forecast 2023-2031 (USD Million)
    •   1. Introduction
        2. Historical Market Size (USD Million) Analysis By Country, 2017-2022
         2.1. Brazil
         2.2. Venezuela
         2.3. Argentina
         2.4. Rest of Latin America
        3. Market Size (USD Million) Forecast for Latin America 2023-2031

  • 13.   Europe Fertility Test Market Analysis 2017-2022 and Forecast 2023-2031 (USD Million)
    •   1. Introduction
        2. Historical Market Size (USD Million) Analysis By Country, 2017-2022
         2.1. Germany
         2.2. U.K
         2.3. France
         2.4. Italy
         2.5. Spain
         2.6. Russia
         2.7. Poland
         2.8. Rest of Europe
        3. Market Size (USD Million) Forecast for Europe 2023-2031

  • 14.   Asia Pacific Fertility Test Market Analysis 2017-2022 and Forecast 2023-2031 (USD Million)
    •   1. Introduction
        2. Historical Market Size (USD Million) Analysis By Country, 2017-2022
         2.1. Japan
         2.2. China
         2.3. India
         2.4. Australia and New Zealand
         2.5. ASEAN
         2.6. Rest of Asia Pacific
        3. Market Size (USD Million) Forecast for Asia Pacific 2023-2031

  • 15.   Middle East and Africa Market Analysis 2017-2022 and Forecast 2023-2031 (USD Million)
    •   1. Introduction
        2. Historical Market Size (USD Million) Analysis By Country, 2017-2022
         2.1. GCC
         2.2. Israel
         2.3. South Africa
         2.4. Rest of MEA
        3. Market Size (USD Million) Forecast for MEA 2023-2031

  • 16.   Market Share Analysis and Competitive Landscape
    •   1. Global Landscape - Key Players, Revenue and Presence
        2. Global Share Analysis - Key Players (Tier 1, Tier 2, Tier 3)
        3. Global Emerging Companies
        4. North America - Market Share Analysis and Key Regional Players
        5. Europe - Market Share Analysis and Key Regional Players
        6. Asia Pacific - Market Share Analysis and Key Regional Players
        7. Global Key Player - Growth Matrix
  • 17.   Company Profiles (Competition Dashboard, Competitors Deep Dive, Products Offered and Financial Layouts)
    •   1. Swiss Precision Diagnostics
         1.1. Company Overview
         1.2. Product Portfolio
         1.3. SWOT Analysis
         1.4. Financial Overview
         1.5. Strategic Overview
        2. Church & Dwight
         2.1. Company Overview
         2.2. Product Portfolio
         2.3. SWOT Analysis
         2.4. Financial Overview
         2.5. Strategic Overview
        3. Prestige Brands Holdings
         3.1. Company Overview
         3.2. Product Portfolio
         3.3. SWOT Analysis
         3.4. Financial Overview
         3.5. Strategic Overview
        4. Evonik Industries AG
         4.1. Company Overview
         4.2. Product Portfolio
         4.3. SWOT Analysis
         4.4. Financial Overview
         4.5. Strategic Overview
        5. Fairhaven Health
         5.1. Company Overview
         5.2. Product Portfolio
         5.3. SWOT Analysis
         5.4. Financial Overview
         5.5. Strategic Overview
        6. Fertility Focus
         6.1. Company Overview
         6.2. Product Portfolio
         6.3. SWOT Analysis
         6.4. Financial Overview
         6.5. Strategic Overview
        7. Geratherm Medical
         7.1. Company Overview
         7.2. Product Portfolio
         7.3. SWOT Analysis
         7.4. Financial Overview
         7.5. Strategic Overview
        8. Hilin Life Products
         8.1. Company Overview
         8.2. Product Portfolio
         8.3. SWOT Analysis
         8.4. Financial Overview
         8.5. Strategic Overview
        9. UEBE Medical
         9.1. Company Overview
         9.2. Product Portfolio
         9.3. SWOT Analysis
         9.4. Financial Overview
         9.5. Strategic Overview
        10. AdvaCare Pharma
         10.1. Company Overview
         10.2. Product Portfolio
         10.3. SWOT Analysis
         10.4. Financial Overview
         10.5. Strategic Overview
        11. AVA
         11.1. Company Overview
         11.2. Product Portfolio
         11.3. SWOT Analysis
         11.4. Financial Overview
         11.5. Strategic Overview
        12. Babystart
         12.1. Company Overview
         12.2. Product Portfolio
         12.3. SWOT Analysis
         12.4. Financial Overview
         12.5. Strategic Overview
        13. Valley Electronics
         13.1. Company Overview
         13.2. Product Portfolio
         13.3. SWOT Analysis
         13.4. Financial Overview
         13.5. Strategic Overview
        14. Sensiia
         14.1. Company Overview
         14.2. Product Portfolio
         14.3. SWOT Analysis
         14.4. Financial Overview
         14.5. Strategic Overview
        15. Mira Care
         15.1. Company Overview
         15.2. Product Portfolio
         15.3. SWOT Analysis
         15.4. Financial Overview
         15.5. Strategic Overview

  • 18.   Pre and Post COVID-19 Impact
    •   1. Positive influence on the healthcare industry
        2. The financial disruption of the manufacturing sector
        3. Impact of COVID-19 on emerging companies
        4. Significant mandates in the healthcare regulations initiated by administrations
        5. The overall economic slowdown of the developing and developed nations
  • 19.   FutureWise SME Key Takeaway Points for Client
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