Overview


According to FutureWise analysis the market for feminine hygiene products in 2023 is US$ 24.91 billion, and is expected to reach US$ 39.76 billion by 2031 at a CAGR of 6.02%.

Feminine hygiene products are the go-to personal care items for individuals with female reproductive systems. They are specifically designed to aid with menstrual management and encourage good hygiene practices. These products come in various forms, including menstrual pads, tampons, menstrual cups, panty liners, and feminine wipes, each serving a different purpose. These products are essential for women to manage menstrual blood flow, maintain cleanliness and freshness, and prevent infections. The choice of product depends on personal preference, level of menstrual flow, and lifestyle needs. Understanding how to use these products correctly and practicing proper hygiene habits is essential to prevent infections and maintain vaginal health. In this context, it's essential to learn about the different types of feminine hygiene products and their usage guidelines to make informed decisions about managing menstrual cycles and personal hygiene.

Feminine hygiene products are personal care items that are designed to help women manage their menstrual periods and maintain proper hygiene during menstruation. These products are used by women of all ages and are available in a wide variety of types and styles, depending on a woman's individual needs and preferences. One of the most common types of feminine hygiene products is the sanitary pad, also known as a menstrual pad or simply a pad. These products are worn inside a woman's underwear and are designed to absorb menstrual blood and other fluids. Pads come in a diverse array of sizes and thicknesses and can either be disposed of or reused.

Another common type of feminine hygiene product is the tampon. Tampons are small, cylindrical products that are inserted into the vagina to absorb menstrual blood. They are often preferred by women who are active or who prefer not to wear pads. In recent years, menstrual cups have become an increasingly popular alternative to pads and tampons. Menstrual cups are small, flexible cups that are placed in the vagina to gather menstrual blood. They are reusable and can be worn for up to 12 hours at a time, making them a more environmentally friendly option. Feminine hygiene products are an important part of women's personal care routines, as they help to ensure that women can stay clean and comfortable during menstruation.

FutureWise Market Research has published a report that provides an insightful analysis of Feminine Hygiene Products Market trends that are affecting the overall market growth. This report will provide a detailed analysis of market share, regional insights, and competitor analysis that includes stature of key manufacturers operational in this industry. By the end of the forecast period FutureWise research analysts projects that Feminine Hygiene Products Market will experience a significant growth. According to the analysis done, this report will help understand the information referring to the total valuation held by this industry. Additionally, this report will help in understanding the growth opportunities held by various segments of this market, further assist in making better strategic and expansion decisions by key stakeholders of an organization.

  • Procter & Gamble
  • Energizer Holdings, Inc
  • Edgewell Personal Care
  • Unicharm Corporation
  • Kimberly-Clark Corporation
  • Lil-Lets Group Ltd
  • Glenmark Pharmaceuticals
  • Biochemix Healthcare Private Limited
  • Hengan International Group Co. Ltd
  • SCA Essity
  • Ontex International
  • Natracare LLC
  • Kao Corporation
  • Summer’s Eve 

(Note: The list of the major players will be updated with the latest market scenario and trends)

Recent developments by key players in Feminine Hygiene Products Market:

In April 2022, New Poise Ultra-Thin Pads with Wings were introduced by Kimberly-Clark Company. Poise's thinnest pads guarantee up to 100% clean, dry, and fresh coverage against bladder leakage.

The feminine hygiene products market has been growing rapidly in recent years, driven by a range of factors such as increasing awareness about women's health and hygiene, rising disposable incomes, and the growing trend of women entering the workforce. The feminine hygiene products market is experiencing growth due to the increasing awareness of women's health and hygiene. As more women become aware of the importance of maintaining proper hygiene during menstruation, they are turning to feminine hygiene products as a way to stay clean and comfortable. This is especially true in underdeveloped nations where access to proper sanitation and hygiene facilities may be limited. The rise in women's disposable income has played a crucial role in boosting market growth. As women become more financially independent, they are more likely to spend money on products that improve their quality of life. The surge in demand for top-notch feminine hygiene products is a testament to the growing need for enhanced comfort and convenience. In addition, the growing trend of women entering the workforce has also contributed to the growth of the feminine hygiene products market. As more women spend long hours at work or engage in physical activity, they require products that can keep them comfortable and confident throughout the day. As a result, there is an increased need for products that offer longer-lasting protection and greater absorbency.

Despite these positive trends, the feminine hygiene products market faces several challenges. A major obstacle is the high price of certain high-end items, making it difficult for women with lower incomes to afford them. Additionally, The damaging effects of disposable feminine hygiene products on the environment have become a cause for concern among a considerable number of people. As a result, more individuals are opting for environmentally-friendly options such as menstrual cups.

By Product Type  

  • Sanitary Napkins/Pads
  • Tampons
  • Pantyliners
  • Menstrual Cup
  • Feminine Hygiene Wash

By Distribution Channel 

  • Supermarket
  • Convenience Stores
  • Department Stores
  • Retail Pharmacies
  • Online Purchase

By Region:

  • Europe 
  • North America
  • Asia-Pacific
  • Latin America
  • Middle East and Africa

This market research report also emphasis on factors affecting the growth rate in various regions listed above. A deep-down analysis of region will also be provided in the final version of this market which is based on conclusion of primary interviews and secondary data point gathered during the process.

By region, the market is segmented into North America, Latin America, Europe, Asia-Pacific, and Middle East & Africa. Asia-Pacific region dominates the global market. For diverse socioeconomic groups in society, several brands of feminine hygiene products have been introduced by various businesses. China's domestic sanitary pad market has grown to become the largest in the Asia-Pacific region. However, there is room for growth for different businesses in the Asian markets, given the lower awareness of hygiene products there. Manufacturers in the Asia-Pacific region are introducing a variety of products in response to the rising demand for feminine hygiene products. The need for these products is expanding in the Asia-Pacific area as a result of several government and NGO-led awareness campaigns on women's menstrual hygiene throughout the region. For instance, UNICEF India introduced the Red Dot Challenge campaign in May 2021. Through this campaign, UNICEF collaborated with young women, influencers, and celebrities to encourage hygiene in all facets of life, including menstrual hygiene. The Asia-Pacific region is therefore anticipated to have a sizable market share in the Feminine hygiene products market throughout the course of the projected period due to the factors mentioned above.

  • Tier 1 players- established companies in the market with major market share
  • Tier 2 players
  • New Entrants
  • Emerging players which are growing rapidly

  • Growth prospects
  • SWOT analysis
  • Key trends
  • Key data points affecting market growth

  • To provide with an exhaustive analysis on the Feminine Hygiene Products Market By Product Type, By Distribution Channel and By Region.
  • To cater comprehensive insights on factors such as drivers, restraints, trends, opportunity, and additionally segmental and regional factors impacting market growth.
  • To evaluate current market trends and forecast micro-markets and the overall market projections which are represented in the format of data-sets and ppt.
  • To predict the market size, in key regions— North America, Europe, Asia Pacific, Latin America and Middle East and Africa.
  • To provide information on competitors which includes landscape mapping, technological advancements, R&D spending, news concerning strategic alliances, and new product launches.

  • We have a flexible delivery model and you can suggest changes in the scope/table of content as per your requirement
  • The customization Mobility Care offered are free of charge with purchase of any license of the report
  • You can directly share your requirements/changes to the current table of content to: sales@futurewiseresearch.com

Table of Contents


  • 1.   Market Introduction
    •   1. Objectives of the Study
        2. Market Definition
        3. Market Scope
         3.1. Years Considered for the Study
         3.2. Market Covered
        4. Currency
        5. Limitations
        6. Stakeholders
  • 2.   Research Methodology
    •   1. Research Data
         1.1. Secondary Data
          1.1.1. Key Data from Secondary Sources
         1.2. Primary Data
          1.2.1. Key Data from Primary Sources
        2. Market Size Estimation
        3. Market Breakdown and Data Triangulation
        4. Assumptions for the Study
  • 3.   Executive Summary
    •   1. Market Outlook
        2. Segment Outlook
        3. Competitive Insights
  • 4.   Feminine Hygiene Products Market Variables, Trends and Scope
    •   1. Market Lineage Outlook
        2. Penetration and Growth Prospect Mapping
        3. Industry Value Chain Analysis
        4. Cost Analysis Breakdown
        5. Type Overview
        6. Regulatory Framework
         6.1. Reimbursement Framework
         6.2. Standards and Compliances

  • 5.   Market Overview
    •   1. Market Dynamics
         1.1. Market Driver Analysis
          1.1.1. Increasing focus of Feminine Hygiene Products Market Companies on Brand Protection
          1.1.2. Untapped Opportunities in Emerging Regions
         1.2. Market Restraint Analysis
          1.2.1. High Cost Associated with Implementation of Predictive Analysis
         1.3. Industry Challenges
          1.3.1. Presence of Ambiguous Regulatory Framework
  • 6.   Feminine Hygiene Products Market Analysis Tools
    •   1. Industry Analysis - Porter’s
         1.1. Supplier Power
         1.2. Buyer Power
         1.3. Substitution Threat
         1.4. Threat from New Entrants
         1.5. Competitive Rivalry
        2. Pestel Analysis
         2.1. Political Landscape
         2.2. Environmental Landscape
         2.3. Social Landscape
         2.4. Type Landscape
         2.5. Legal Landscape
        3. Major Deals And Strategic Alliances Analysis
         3.1. Joint Ventures
         3.2. Mergers and Acquisitions
         3.3. Licensing and Partnership
         3.4. Type Collaborations
         3.5. Strategic Divestments
        4. Market Entry Strategies
        5. Case Studies
  • 7.   Feminine Hygiene Products Market, By Product Type Historical Analysis and Forecast 2023-2031 (USD Million)
    •   1. Sanitary Napkins/Pads
        2. Tampons
        3. Pantyliners
        4. Menstrual Cup
        5. Feminine Hygiene Wash

  • 8.   Feminine Hygiene Products Market, By Distribution Channel Historical Analysis and Forecast 2023-2031 (USD Million)
    •   1. Supermarket
        2. Convenience Stores
        3. Department Stores
        4. Retail Pharmacies
        5. Online Purchase

  • 9.   North America Feminine Hygiene Products Market Analysis 2017-2022 and Forecast 2023-2031 (USD Million)
    •   1. Introduction
        2. Historical Market Size (USD Million) Analysis By Country, 2017-2022
         2.1. U.S.A
         2.2. Canada
         2.3. Mexico
        3. Market Size (USD Million) Forecast for North America 2023-2031

  • 10.   Latin America Feminine Hygiene Products Market Analysis 2017-2022 and Forecast 2023-2031 (USD Million)
    •   1. Introduction
        2. Historical Market Size (USD Million) Analysis By Country, 2017-2022
         2.1. Brazil
         2.2. Venezuela
         2.3. Argentina
         2.4. Rest of Latin America
        3. Market Size (USD Million) Forecast for Latin America 2023-2031

  • 11.   Europe Feminine Hygiene Products Market Analysis 2017-2022 and Forecast 2023-2031 (USD Million)
    •   1. Introduction
        2. Historical Market Size (USD Million) Analysis By Country, 2017-2022
         2.1. Germany
         2.2. U.K
         2.3. France
         2.4. Italy
         2.5. Spain
         2.6. Russia
         2.7. Poland
         2.8. Rest of Europe
        3. Market Size (USD Million) Forecast for Europe 2023-2031

  • 12.   Asia Pacific Feminine Hygiene Products Market Analysis 2017-2022 and Forecast 2023-2031 (USD Million)
    •   1. Introduction
        2. Historical Market Size (USD Million) Analysis By Country, 2017-2022
         2.1. Japan
         2.2. China
         2.3. India
         2.4. Australia and New Zealand
         2.5. ASEAN
         2.6. Rest of Asia Pacific
        3. Market Size (USD Million) Forecast for Asia Pacific 2023-2031

  • 13.   Middle East and Africa Market Analysis 2017-2022 and Forecast 2023-2031 (USD Million)
    •   1. Introduction
        2. Historical Market Size (USD Million) Analysis By Country, 2017-2022
         2.1. GCC
         2.2. Israel
         2.3. South Africa
         2.4. Rest of MEA
        3. Market Size (USD Million) Forecast for MEA 2023-2031

  • 14.   Market Share Analysis and Competitive Landscape
    •   1. Global Landscape - Key Players, Revenue and Presence
        2. Global Share Analysis - Key Players (Tier 1, Tier 2, Tier 3)
        3. Global Emerging Companies
        4. North America - Market Share Analysis and Key Regional Players
        5. Europe - Market Share Analysis and Key Regional Players
        6. Asia Pacific - Market Share Analysis and Key Regional Players
        7. Global Key Player - Growth Matrix
  • 15.   Company Profiles (Competition Dashboard, Competitors Deep Dive, Products Offered and Financial Layouts)
    •   1. Procter & Gamble
         1.1. Company Overview
         1.2. Product Portfolio
         1.3. SWOT Analysis
         1.4. Financial Overview
         1.5. Strategic Overview
        2. Energizer Holdings, Inc.
         2.1. Company Overview
         2.2. Product Portfolio
         2.3. SWOT Analysis
         2.4. Financial Overview
         2.5. Strategic Overview
        3. Edgewell Personal Care
         3.1. Company Overview
         3.2. Product Portfolio
         3.3. SWOT Analysis
         3.4. Financial Overview
         3.5. Strategic Overview
        4. Unicharm Corporation
         4.1. Company Overview
         4.2. Product Portfolio
         4.3. SWOT Analysis
         4.4. Financial Overview
         4.5. Strategic Overview
        5. Kimberly-Clark Corporation
         5.1. Company Overview
         5.2. Product Portfolio
         5.3. SWOT Analysis
         5.4. Financial Overview
         5.5. Strategic Overview
        6. Lil-Lets Group Ltd.
         6.1. Company Overview
         6.2. Product Portfolio
         6.3. SWOT Analysis
         6.4. Financial Overview
         6.5. Strategic Overview
        7. Glenmark Pharmaceuticals
         7.1. Company Overview
         7.2. Product Portfolio
         7.3. SWOT Analysis
         7.4. Financial Overview
         7.5. Strategic Overview
        8. Biochemix Healthcare Private Limited
         8.1. Company Overview
         8.2. Product Portfolio
         8.3. SWOT Analysis
         8.4. Financial Overview
         8.5. Strategic Overview
        9. Hengan International Group Co., Ltd.
         9.1. Company Overview
         9.2. Product Portfolio
         9.3. SWOT Analysis
         9.4. Financial Overview
         9.5. Strategic Overview
        10. SCA Essity
         10.1. Company Overview
         10.2. Product Portfolio
         10.3. SWOT Analysis
         10.4. Financial Overview
         10.5. Strategic Overview
        11. Ontex International
         11.1. Company Overview
         11.2. Product Portfolio
         11.3. SWOT Analysis
         11.4. Financial Overview
         11.5. Strategic Overview
        12. Natracare LLC.
         12.1. Company Overview
         12.2. Product Portfolio
         12.3. SWOT Analysis
         12.4. Financial Overview
         12.5. Strategic Overview
        13. Kao Corporation
         13.1. Company Overview
         13.2. Product Portfolio
         13.3. SWOT Analysis
         13.4. Financial Overview
         13.5. Strategic Overview
        14. Summer’s Eve
         14.1. Company Overview
         14.2. Product Portfolio
         14.3. SWOT Analysis
         14.4. Financial Overview
         14.5. Strategic Overview

  • 16.   Pre and Post COVID-19 Impact
    •   1. Positive influence on the healthcare industry
        2. The financial disruption of the manufacturing sector
        3. Impact of COVID-19 on emerging companies
        4. Significant mandates in the healthcare regulations initiated by administrations
        5. The overall economic slowdown of the developing and developed nations
  • 17.   FutureWise SME Key Takeaway Points for Client

FAQ


The growth of the feminine hygiene products market is attributed to several factors, including increased awareness of women's health, advancements in product technology, and the rise of sustainable products. Our report breaks down each factor and its impact on the market.

The report discusses various challenges, such as stringent regulations and competition from low-cost products. It also explores opportunities like the growing demand for natural and organic products.

Absolutely! Our market analysis report includes a competitive landscape section that details the market shares of leading brands in the feminine hygiene industry. It profiles companies, outlines their strategic positions, and discusses their performance metrics, product portfolio, and market penetration.

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