Overview


According to FutureWise analysis the market for dna test kits in 2023 is US$ 2.50 billion, and is expected to reach US$ 10.40 billion by 2031 at a CAGR of 21.6%.

DNA test kits are kits that allow individuals to collect and test a sample of their DNA, usually from saliva or cheek cells, in order to learn more about their genetic makeup. These kits can be used for a variety of purposes, such as determining ancestry, identifying potential health risks, or even solving crimes. Some DNA test kits can be used at home, while others require a healthcare professional to administer the test. However, the results of DNA test kits should be interpreted with caution, as they may not always be accurate or complete.

The process of using a DNA test kit is relatively straightforward. Typically, the individual purchases the kit online or in-store, receives the kit in the mail, and provides a saliva sample by spitting into a tube. The sample is then shipped back to the company, where it undergoes a series of tests to analyze the DNA. Once the tests are complete, the individual will receive a report that details their genetic makeup. This report can include information about their ancestry, including their ethnic background and geographical origins. It can also provide information about their health risks, such as the likelihood of developing certain diseases or conditions. Additionally, DNA test kits can reveal information about physical traits, such as eye color, hair color, and height.

FutureWse Market Research has published a report that provides an insightful analysis of DNA test kits market trends that are affecting the overall market growth. This report will provide a detailed analysis of market share, regional insights, and competitor analysis that includes stature of key manufacturers operational in this industry.

According to the analysis conducted by FutureWise research analysts, the DNA test kits market is estimated to register a considerable growth rate over the forecast period. This report lists the market segments and potential prospects available across this industry, in addition providing crucial information on the total valuation currently held by the industry. Moreover, this report will assist key management individuals in an organisation to enhance their decisions pertaining to business expansion as well as strategic changes for increasing customer base.

  • 23andMe, Inc
  • MyHeritage Ltd
  • Living DNA LTD
  • Helix OpCo LLC
  • Veritas
  • FitnessGenes
  • Gene by Gene, Ltd
  • National Geographic Partners LLC
  • Futura Genetics
  • Illumina, Inc

(Note: The list of the major players will be updated with the latest market scenario and trends)

Recent developments by key players in DNA Test Kits Market:

To assist in the diagnosis of the more than 130 hereditary health issues and prospective medical conditions that dogs may encounter, Urban Animal issued DNA testing kits in December 2022. Through these examinations, Urban Animal extracts and analyses the pets' DNA using Next Generation Sequencing (NGS) technology.

The market for DNA testing kits has expanded quickly in recent years. This is due to the availability of home DNA testing kits, which have increased the accessibility and practicality of DNA testing for consumers. As more individuals become curious about their ancestry and genetic health risks, the industry is anticipated to keep expanding. Additionally, improvements in DNA technology are enabling testing for a larger variety of diseases and features like use of next generation sequencing to diagnose breast and ovarian cancer. DNA test kits are also used to get a detailed analysis about their health and nutrition. These factors have created several opportunities for key players to fuel the growth of this target market over the forecast period.

By Sample Type

  • Saliva
  • Swab
  • Blood
  • Tissue
  • Teeth and Bone
  • Hairs
  • Others

By Application

  • Ancestry Testing
  • Diet & Nutrition
  • Health & Fitness
  • Disease Risk Assessment
  • Diagnostics
  • Pharmacogenomics
  • Animal health
  • Prenatal testing
  • Others

By End User

  • Hospitals and Clinics
  • Diagnostic and Forensic Laboratories
  • Pharmaceutical and Biopharmaceuticals Companies
  • Academic and Research Institutes
  • Farm and Animal Husbandry Centres
  • Homecare Settings
  • Others

By Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

This market research report also emphasis on factors affecting the growth rate in various regions listed above. A deep-down analysis of region will also be provided in the final version of this market which is based on conclusion of primary interviews and secondary data point gathered during the process.

By region, the market is segmented into North America, Latin America, Europe, Asia-Pacific, and Middle East & Africa. North America registered highest share in the market in 2022. Congenital anomalies are becoming more common, which is a major factor in the market's expansion in North America. For instance, as per the research by the CDC and Prevention in 2021, one in 33 infants in the United States are born with birth abnormalities every year. The United States is predicted to experience the greatest market share in the North America region owing to the reasons such as easy acceptance of such kits in the nation and high disposable income. Key product releases, high concentration of market participants or manufacturer's presence, and acquisition & alliances among significant players in the United States are some of the reasons influencing the growth of the DNA test kits market in this region. Additionally, based on sample type; swab holds highest market share of 44.7%, followed by saliva and blood segments that hold 28.1% and 9.5% respectively in 2022.


  • Tier 1 players- established companies in the market with major market share
  • Tier 2 players
  • New Entrants
  • Emerging players which are growing rapidly

  • Growth prospects
  • SWOT analysis
  • Key trends
  • Key data points affecting market growth

  • To provide with an exhaustive analysis on the DNA Test Kits Market, By Sample Type, By Application, By End User and By Region.
  • To cater comprehensive insights on factors such as drivers, restraints, trends, opportunity, and additionally segmental and regional factors impacting market growth.
  • To evaluate current market trends and forecast micro-markets and the overall market projections which are represented in the format of data-sets and ppt.
  • To predict the market size, in key regions— North America, Europe, Asia Pacific, Latin America and Middle East and Africa.
  • To provide information on competitors which includes landscape mapping, technological advancements, R&D spending, news concerning strategic alliances, and new product launches.

  • We have a flexible delivery model and you can suggest changes in the scope/table of content as per your requirement
  • The customization Mobility Care offered are free of charge with purchase of any license of the report
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Table of Contents


  • 1.   Market Introduction
    •   1. Objectives of the Study
        2. Market Definition
        3. Market Scope
         3.1. Years Considered for the Study
         3.2. Market Covered
        4. Currency
        5. Limitations
        6. Stakeholders
  • 2.   Research Methodology
    •   1. Research Data
         1.1. Secondary Data
          1.1.1. Key Data from Secondary Sources
         1.2. Primary Data
          1.2.1. Key Data from Primary Sources
        2. Market Size Estimation
        3. Market Breakdown and Data Triangulation
        4. Assumptions for the Study
  • 3.   Executive Summary
    •   1. Market Outlook
        2. Segment Outlook
        3. Competitive Insights
  • 4.   DNA Test Kits Market Variables, Trends and Scope
    •        1. Market Lineage Outlook
        2. Penetration and Growth Prospect Mapping
        3. Industry Value Chain Analysis
        4. Cost Analysis Breakdown
        5. Technology Overview
        6. Regulatory Framework
         6.1. Reimbursement Framework
         6.2. Standards and Compliances

  • 5.   Market Overview
    •   1. Market Dynamics
         1.1. Market Driver Analysis
          1.1.1. Increasing focus of DNA Test Kits Market Companies on Brand Protection
          1.1.2. Untapped Opportunities in Emerging Regions
         1.2. Market Restraint Analysis
          1.2.1. High Cost Associated with Implementation of Predictive Analysis
         1.3. Industry Challenges
          1.3.1. Presence of Ambiguous Regulatory Framework
  • 6.   DNA Test Kits Market Analysis Tools
    •   1. Industry Analysis - Porter’s
         1.1. Supplier Power
         1.2. Buyer Power
         1.3. Substitution Threat
         1.4. Threat from New Entrants
         1.5. Competitive Rivalry
        2. Pestel Analysis
         2.1. Political Landscape
         2.2. Environmental Landscape
         2.3. Social Landscape
         2.4. Technology Landscape
         2.5. Legal Landscape
        3. Major Deals And Strategic Alliances Analysis
         3.1. Joint Ventures
         3.2. Mergers and Acquisitions
         3.3. Licensing and Partnership
         3.4. Technology Collaborations
         3.5. Strategic Divestments
        4. Market Entry Strategies
        5. Case Studies
  • 7.   DNA Test Kits Market, By Sample Type Historical Analysis and Forecast 2023-2031 (USD Million)
    •   1. Saliva
        2. Swab
        3. Blood
        4. Tissue
        5. Teeth and Bone
        6. Hairs
        7. Others

  • 8.   DNA Test Kits Market, By Application Historical Analysis and Forecast 2023-2031 (USD Million)
    •   1. Ancestry Testing
        2. Diet and Nutrition
        3. Health and Fitness
        4. Disease Risk Assessment
        5. Diagnostics
        6. Pharmacogenomics
        7. Animal health
        8. Prenatal testing
        9. Others

  • 9.   DNA Test Kits Market, By End User Historical Analysis and Forecast 2023-2031 (USD Million)
    •   1. Hospitals and Clinics
        2. Diagnostic and Forensic Laboratories
        3. Pharmaceutical and Biopharmaceuticals Companies
        4. Academic and Research Institutes
        5. Farm and Animal Husbandry Centres
        6. Homecare Settings
        7. Others

  • 10.   North America DNA Test Kits Market Analysis 2017-2022 and Forecast 2023-2031 (USD Million)
    •   1. Introduction
        2. Historical Market Size (USD Million) Analysis By Country, 2017-2022
         2.1. U.S.A
         2.2. Canada
         2.3. Mexico
        3. Market Size (USD Million) Forecast for North America 2023-2031

  • 11.   Latin America DNA Test Kits Market Analysis 2017-2022 and Forecast 2023-2031 (USD Million)
    •   1. Introduction
        2. Historical Market Size (USD Million) Analysis By Country, 2017-2022
         2.1. Brazil
         2.2. Venezuela
         2.3. Argentina
         2.4. Rest of Latin America
        3. Market Size (USD Million) Forecast for Latin America 2023-2031

  • 12.   Europe DNA Test Kits Market Analysis 2017-2022 and Forecast 2023-2031 (USD Million)
    •   1. Introduction
        2. Historical Market Size (USD Million) Analysis By Country, 2017-2022
         2.1. Germany
         2.2. U.K
         2.3. France
         2.4. Italy
         2.5. Spain
         2.6. Russia
         2.7. Poland
         2.8. Rest of Europe
        3. Market Size (USD Million) Forecast for Europe 2023-2031

  • 13.   Asia Pacific DNA Test Kits Market Analysis 2017-2022 and Forecast 2023-2031 (USD Million)
    •   1. Introduction
        2. Historical Market Size (USD Million) Analysis By Country, 2017-2022
         2.1. Japan
         2.2. China
         2.3. India
         2.4. Australia and New Zealand
         2.5. ASEAN
         2.6. Rest of Asia Pacific
        3. Market Size (USD Million) Forecast for Asia Pacific 2023-2031

  • 14.   Middle East and Africa DNA Test Kits Market Analysis 2017-2022 and Forecast 2023-2031 (USD Million)
    •   1. Introduction
        2. Historical Market Size (USD Million) Analysis By Country, 2017-2022
         2.1. GCC
         2.2. Israel
         2.3. South Africa
         2.4. Rest of MEA
        3. Market Size (USD Million) Forecast for MEA 2023-2031

  • 15.   Market Share Analysis and Competitive Landscape
    •   1. Global Landscape - Key Players, Revenue and Presence
        2. Global Share Analysis - Key Players (Tier 1, Tier 2, Tier 3)
        3. Global Emerging Companies
        4. North America - Market Share Analysis and Key Regional Players
        5. Europe - Market Share Analysis and Key Regional Players
        6. Asia Pacific - Market Share Analysis and Key Regional Players
        7. Global Key Player - Growth Matrix
  • 16.   Company Profiles (Competition Dashboard, Competitors Deep Dive, Products Offered and Financial Layouts)
    •   1. 23andMe,Inc.
         1.1. Company Overview
         1.2. Product Portfolio
         1.3. SWOT Analysis
         1.4. Financial Overview
         1.5. Strategic Overview
        2. MyHeritage Ltd.
         2.1. Company Overview
         2.2. Product Portfolio
         2.3. SWOT Analysis
         2.4. Financial Overview
         2.5. Strategic Overview
        3. Living DNA lTD
         3.1. Company Overview
         3.2. Product Portfolio
         3.3. SWOT Analysis
         3.4. Financial Overview
         3.5. Strategic Overview
        4. Helix OpCo LLC
         4.1. Company Overview
         4.2. Product Portfolio
         4.3. SWOT Analysis
         4.4. Financial Overview
         4.5. Strategic Overview
        5. Veritas
         5.1. Company Overview
         5.2. Product Portfolio
         5.3. SWOT Analysis
         5.4. Financial Overview
         5.5. Strategic Overview
        6. FitnessGenes
         6.1. Company Overview
         6.2. Product Portfolio
         6.3. SWOT Analysis
         6.4. Financial Overview
         6.5. Strategic Overview
        7. Gene by Gene Ltd.
         7.1. Company Overview
         7.2. Product Portfolio
         7.3. SWOT Analysis
         7.4. Financial Overview
         7.5. Strategic Overview
        8. National Geographic Partners LLC.
         8.1. Company Overview
         8.2. Product Portfolio
         8.3. SWOT Analysis
         8.4. Financial Overview
         8.5. Strategic Overview
        9. Futura Genetics
         9.1. Company Overview
         9.2. Product Portfolio
         9.3. SWOT Analysis
         9.4. Financial Overview
         9.5. Strategic Overview
        10. Illumina, Inc
         10.1. Company Overview
         10.2. Product Portfolio
         10.3. SWOT Analysis
         10.4. Financial Overview
         10.5. Strategic Overview

  • 17.   Pre and Post COVID-19 Impact
    •   1. Positive influence on the healthcare industry
        2. The financial disruption of the manufacturing sector
        3. Impact of COVID-19 on emerging companies
        4. Significant mandates in the regulations initiated by healthcare administrations
        5. The overall economic slowdown of the developing and developed nations
  • 18.   FutureWise SME Key Takeaway Points for Client
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