Overview


According to FutureWise analysis, the market for Adult Gummy Vitamin is estimated to be US$ 4.14 billion in 2023 and is expected to reach US$ 8.15 billion by 2031 at a CAGR of 8.80% over the forecast period of 2023-2031.

Gummy vitamins are chewable with a similar texture and taste as the candies that come in various flavors, colors, and shapes similar to gummy candies. They are one of the most popular vitamin sources, attracting and appealing to children and adults who may not like to pop the pills. These gummies mainly constitute gelatine, cornstarch, water, sugar, and added colors. This includes various popular flavors such as orange, raspberry, cherry, and lemon. They may contain several vitamins and minerals or nutrients like Vitamin D and Calcium, which also provide beneficial nutrients. 

These gummies are more in demand as people consume them as a source of vitamins to ensure they get all the necessary nutritional benefits. Research shows that people eating balanced diets do not require multivitamin supplements. However, some people who don't eat certain foods have trouble absorbing some nutrients, having increased nutrient needs and affected groups of people such as vegans, older adults, alcohol-dependent individuals, and those with health conditions requiring increased nutrient or long-term use of medication after nutrient absorption and pregnant women gummies tend to be an excellent alternative to pills for these populations. Its fruity flavors attract people and add to their preferences due to its candy-like tastes. This is the foremost reason it appeals to children who may not like eating the pills. In addition to this, these gummies are easy to chew. They can usually be taken by people who face difficulty swallowing the medicated pills, adding them to their daily routines, and consuming them more consistently than other multivitamins.

FutureWise Market Research has published a report that provides an insightful analysis of Adult Gummy Vitamin Market trends that are affecting the overall market growth. This report will provide a detailed analysis of market share, regional insights, and competitor analysis that includes stature of key manufacturers operational in this industry. By the end of the forecast period FutureWise research analysts' projects that Adult Gummy Vitamin Market will experience a significant growth.

According to the analysis done, this report will help understand the information referring to the total valuation held by this industry. Additionally, this report will help in understanding the growth opportunities held by various segments of this market, further assist in making better strategic and expansion decisions by key stakeholders of an organization.

  • Bayer
  • Church and Dwight Co
  • Pharmavite
  • Nature’s Way
  • Hero Nutritonals
  • Zanon Vitamec
  • Softigel
  • Life Science Nutritionals
  • Rainbow Light
  • Olly Nutrition

(Note: The list of the major players will be updated with the latest market scenario and trends)

Recent Development in Adult Gummy Vitamin Market:

  • In July 2022, a fresh range of vitamin gummies designed explicitly for children has been unveiled under "Health OK" by an Indian pharmaceutical organization, Mankind Pharma. It is given to kids aged seven to seventeen and is designed to support average growth and develop a healthy immune system.

Vitafusion is a leading American gummy vitamin company, which, in collaboration with Tiffany Haddish, introduced Multi plus immune support in June 2022. This two-in-one gummy vitamin is a daily multivitamin and has immune support vitamins. 
In recent years, there has been a growing interest among health-conscious consumers who seek nutritional-rich food and products filled with essential healthy ingredients to protect themselves from illness and enhance overall mental and physical well-being. Increasing awareness among the aging population regarding health-related issues in developed and developing nations is driving the market growth of gummies with high nutritional values and health-enhancing components such as vitamins. The demand for these gummies has increased the manufacturers' productivity, thus bolstering the market growth. In addition, the appealing candy-like fruity flavors such as lemon, orange, and raspberry also enhance the demand for gummies in teenagers, children, and adults who often avoid eating the pills due to their intense, unappealing flavors. All these factors are responsible for fueling the market growth of this market.

However, specific challenges are faced along with the drivers for this market. One is the synthetic origin of these gummies, which includes the synthetic vitamins that require explicit raw materials and compositions that cause high production rates, thus restraining the market growth. Raw material scarcity drives up the prices of vitamins like vitamin D, vitamin A, and several others, causing a lack of production and availability of the products to the consumers, leading to the risk of vitamin deficiencies in the consumers, hampering the growth of the market revenue.

By Product Type

  • Single Vitamin
  • Multi Vitamin
  • Type III
  • Others

By Application

  • Food Supplements
  • Vitamin Deficiency
  • Weight Management
  • Immunity
  • Others

By Region

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East and Africa

This market research report also emphasis on factors affecting the growth rate in various regions listed above. A deep-down analysis of region will also be provided in the final version of this market which is based on conclusion of primary interviews and secondary data point gathered during the process. 

By region, the market is segmented into North America, Latin America, Europe, Asia-Pacific, and Middle East & Africa. The North American gummy vitamins market holds the top position. It is expected to grow in the forecast period, primarily due to its expansive consumer base showing a growing interest in health-conscious choices. To fulfill the daily requirement of vitamins, individuals take up gummies as a supplement, which has led to an uptick in the consumption of vitamin supplements.

  • Tier 1 players- established companies in the market with a major market share
  • Tier 2 players
  • Emerging players which are growing rapidly
  • New Entrants

  • Growth prospects
  • SWOT analysis
  • Key trends
  • Key data-points affecting market growth

  • To provide with an exhaustive analysis on the of Adult Gummy Vitamin Market By Product Type, By Application, By Region.
  • To cater comprehensive insights on factors such as drivers, restraints, trends, opportunity, and additionally segmental and regional factors impacting market growth.
  • To evaluate current market trends and forecast micro-markets and the overall market projections which are represents in format of data-sets and ppt.
  • To predict the market size, in key regions— North America, Europe, Asia Pacific, Latin America and Middle East and Africa. 
  • To provide information on competitors which includes landscape mapping, technological advancements, R&D spending, news concerning strategic alliances, and new product launches

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Table of Contents


  • 1.   Market Introduction
    •   1. Objectives of the Study
        2. Market Definition
        3. Market Scope
         3.1. Years Considered for the Study
         3.2. Market Covered
        4. Currency
        5. Limitations
        6. Stakeholders
  • 2.   Research Methodology
    •   1. Research Data
         1.1. Secondary Data
          1.1.1. Key Data from Secondary Sources
         1.2. Primary Data
          1.2.1. Key Data from Primary Sources
        2. Market Size Estimation
        3. Market Breakdown and Data Triangulation
        4. Assumptions for the Study
  • 3.   Executive Summary
    •   1. Market Outlook
        2. Segment Outlook
        3. Competitive Insights
  • 4.   Global Adult Gummy Vitamin Market Variables, Trends and Scope
    •   1. Market Lineage Outlook
        2. Penetration and Growth Prospect Mapping
        3. Industry Value Chain Analysis
        4. Cost Analysis Breakdown
        5. Technology Overview
        6. Regulatory Framework
         6.1. Reimbursement Framework
         6.2. Standards and Compliances

  • 5.   Global Adult Gummy Vitamin Market Overview
    •   1. Market Dynamics
         1.1. Market Driver Analysis
          1.1.1. Increasing focus of Adult Gummy Vitamin Companies on Brand Protection
          1.1.2. Untapped Opportunities in Emerging Regions
         1.2. Market Restraint Analysis
          1.2.1. High Cost Associated with Implementation of Predictive Analysis
         1.3. Industry Challenges
          1.3.1. Presence of Ambiguous Regulatory Framework
  • 6.   Global Adult Gummy Vitamin Market Analysis Tools
    •   1. Industry Analysis - Porter’s
         1.1. Supplier Power
         1.2. Buyer Power
         1.3. Substitution Threat
         1.4. Threat from New Entrants
         1.5. Competitive Rivalry
        2. Pestel Analysis
         2.1. Political Landscape
         2.2. Environmental Landscape
         2.3. Social Landscape
         2.4. Technology Landscape
         2.5. Legal Landscape
        3. Major Deals And Strategic Alliances Analysis
         3.1. Joint Ventures
         3.2. Mergers and Acquisitions
         3.3. Licensing and Partnership
         3.4. Technology Collaborations
         3.5. Strategic Divestments
        4. Market Entry Strategies
        5. Case Studies
  • 7.   Global Adult Gummy Vitamin Market, By Product Type Historical Analysis and Forecast 2023-2031 (USD Million)
    •   1. Single Vitamin
        2. Multi Vitamin
        3. Type III
        4. Others

  • 8.   Global Adult Gummy Vitamin Market, By Application Historical Analysis and Forecast 2023-2031 (USD Million)
    •   1. Food Supplements
        2. Vitamin Deficiency
        3. Weight Management
        4. Immunity
        5. Others

  • 9.   North America Adult Gummy Vitamin Market Analysis 2017-2022 and Forecast 2023-2031 (USD Million)
    •   1. Introduction
        2. Historical Market Size (USD Million) Analysis By Country, 2017-2022
         2.1. U.S.A
         2.2. Canada
         2.3. Mexico
        3. Market Size (USD Million) Forecast for North America 2023-2031

  • 10.   Latin America Adult Gummy Vitamin Market Analysis 2017-2022 and Forecast 2023-2031 (USD Million)
    •   1. Introduction
        2. Historical Market Size (USD Million) Analysis By Country, 2017-2022
         2.1. Brazil
         2.2. Venezuela
         2.3. Argentina
         2.4. Rest of Latin America
        3. Market Size (USD Million) Forecast for Latin America 2023-2031

  • 11.   Europe Adult Gummy Vitamin Market Analysis 2017-2022 and Forecast 2023-2031 (USD Million)
    •   1. Introduction
        2. Historical Market Size (USD Million) Analysis By Country, 2017-2022
         2.1. Germany
         2.2. U.K
         2.3. France
         2.4. Italy
         2.5. Spain
         2.6. Russia
         2.7. Poland
         2.8. Rest of Europe
        3. Market Size (USD Million) Forecast for Europe 2023-2031

  • 12.   Asia Pacific Adult Gummy Vitamin Market Analysis 2017-2022 and Forecast 2023-2031 (USD Million)
    •   1. Introduction
        2. Historical Market Size (USD Million) Analysis By Country, 2017-2022
         2.1. Japan
         2.2. China
         2.3. India
         2.4. Australia and New Zealand
         2.5. ASEAN
         2.6. Rest of Asia Pacific
        3. Market Size (USD Million) Forecast for Asia Pacific 2023-2031

  • 13.   Middle East and Africa Adult Gummy Vitamin Market Analysis 2017-2022 and Forecast 2023-2031 (USD Million)
    •   1. Introduction
        2. Historical Market Size (USD Million) Analysis By Country, 2017-2022
         2.1. Saudi Arabia
         2.2. UAE
         2.3. South Africa
         2.4. Egypt
        3. Market Size (USD Million) Forecast for MEA 2023-2031

  • 14.  Market Share Analysis and Competitive Landscape
    •   1. Global Landscape - Key Players, Revenue and Presence
        2. Global Share Analysis - Key Players (Tier 1, Tier 2, Tier 3)
        3. Global Emerging Companies
        4. North America - Market Share Analysis and Key Regional Players
        5. Europe - Market Share Analysis and Key Regional Players
        6. Asia Pacific - Market Share Analysis and Key Regional Players
        7. Global Key Player - Growth Matrix

  • 15.  Company Profiles (Competition Dashboard, Competitors Deep Dive, Product Connected Devices and Disease Indication Portfolio, Financial Layouts)
    •    1. Bayer
         1.1. Company Overview
         1.2. Product Portfolio
         1.3. SWOT Analysis
         1.4. Financial Overview
         1.5. Strategic Overview
        2. Church and Dwight Co
         2.1. Company Overview
         2.2. Product Portfolio
         2.3. SWOT Analysis
         2.4. Financial Overview
         2.5. Strategic Overview
        3. Pharmavite
         3.1. Company Overview
         3.2. Product Portfolio
         3.3. SWOT Analysis
         3.4. Financial Overview
         3.5. Strategic Overview
        4. Nature’s Way
         4.1. Company Overview
         4.2. Product Portfolio
         4.3. SWOT Analysis
         4.4. Financial Overview
         4.5. Strategic Overview
        5. Hero Nutritonals
         5.1. Company Overview
         5.2. Product Portfolio
         5.3. SWOT Analysis
         5.4. Financial Overview
         5.5. Strategic Overview
        6. Zanon Vitamec
         6.1. Company Overview
         6.2. Product Portfolio
         6.3. SWOT Analysis
         6.4. Financial Overview
         6.5. Strategic Overview
        7. Softigel
         7.1. Company Overview
         7.2. Product Portfolio
         7.3. SWOT Analysis
         7.4. Financial Overview
         7.5. Strategic Overview
        8. Life Science Nutritionals
         8.1. Company Overview
         8.2. Product Portfolio
         8.3. SWOT Analysis
         8.4. Financial Overview
         8.5. Strategic Overview
        9. Rainbow Light
         9.1. Company Overview
         9.2. Product Portfolio
         9.3. SWOT Analysis
         9.4. Financial Overview
         9.5. Strategic Overview
        10. Olly Nutrition
         10.1. Company Overview
         10.2. Product Portfolio
         10.3. SWOT Analysis
         10.4. Financial Overview
         10.5. Strategic Overview

  • 16.  Pre and Post COVID-19 Impact
    •   1. Positive influence on the healthcare industry
        2. The financial disruption of the manufacturing sector
        3. Impact of COVID-19 on emerging companies
        4. Significant mandates in the healthcare regulations
      initiated by administrations
        5. The overall economic slowdown of the developing and developed nations

  • 17.  FutureWise SME Key Takeaway Points for Client
    •   

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